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System1System1

General Manager, Startpage

P&L owner for Startpage driving AI-native transformation of private search, including product roadmap, growth, monetization, and operations. Requires 5+ years in consumer internet/AI and 2+ years GM/P&L experience.

About the job

Growth & Distribution Acceleration

  • Drive global user and query growth through product expansion, performance marketing, lifecycle initiatives, and content/community strategies
  • Expand distribution via browsers, OEMs, privacy platforms, and publishers
  • Originate, structure, negotiate, and close high-impact strategic partnerships
  • Increase experimentation velocity through AI-assisted insights and automation

AI-Native Product Reinvention

  • Define and execute the long-term vision and multi-quarter roadmap for AI-enhanced, privacy-first search and browsing experiences
  • Develop differentiated AI-powered user experiences within privacy-by-design principles
  • Evaluate build, partner, and acquisition strategies for AI capabilities
  • Ensure AI innovation enhances trust, transparency, and user control

Monetization & Financial Discipline

  • Reimagine monetization models for AI-enhanced search experiences
  • Optimize yield with search, advertising, and feed partners while maintaining privacy alignment
  • Drive disciplined forecasting, capital allocation, and margin management
  • Improve unit economics and long-term scalability
  • Deliver transformation while protecting EBITDA and financial resilience

AI-Augmented Operating Model

  • Redesign internal workflows to be AI-first across product, growth, analytics, and operations
  • Shorten build-test-scale cycles through automation and intelligent tooling

Leadership & Cultural Transformation

  • Build and lead an AI-fluent, high-performance leadership team
  • Foster a culture of experimentation, speed, accountability, and intelligent risk-taking
  • Recruit and develop talent that thrives in AI-native environments
  • Serve as a credible spokesperson for Startpage with users, partners, media, and the global privacy community

What Success Looks Like (24–36 Months)

  • Meaningful acceleration in global DAU/MAU and query growth
  • Clear AI-differentiated product experiences
  • Faster product iteration cycles and experimentation velocity
  • Expanded global distribution partnerships
  • Improved monetization yield and scalable unit economics
  • AI embedded across core operating workflows
  • Strengthened market position as the leading scaled privacy-first alternative

What You’ll Bring

  • 5+ years of experience in consumer internet, search, AI products, private search, or high-growth digital platforms
  • 2+ years in a GM, Business Unit, or comparable P&L leadership role or as an entrepreneur
  • Demonstrated experience within the past 12-18 months leading AI-driven product innovation or business transformation
  • Proven ability to redesign operating models using AI and automation
  • Strong understanding of growth systems, monetization mechanics, and partnership economics
  • Financial acumen — able to build models, manage forecasts, and make capital-efficient decisions
  • Technical fluency to partner effectively with engineering, product, and data teams
  • Analytical, experimentation-driven mindset
  • High bias for action — you test and learn rather than overanalyze
  • Entrepreneurial operator who moves quickly and embraces calculated risk
  • Mission alignment with privacy as a strategic competitive advantage

What We Have To Offer

  • Competitive salary + bonus + equity
  • Generous PTO + 11 company holidays
  • Open sick time
  • 100% covered Medical, Dental, Vision for employees
  • 401k with match
  • Health & Dependent Care Flex Spending Account
  • Paid professional development
  • Leadership & growth opportunities
  • Virtual company and team building events

Skills

Ai Product Innovation, P&L Management, Business Transformation, Growth Systems, Monetization Strategies, Partnership Development, Financial Forecasting, Operating Model Redesign, Consumer Internet Platforms, Privacy-First Product Strategy

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