Growth Marketing Manager
Lead and optimize performance marketing campaigns across Google, YouTube, TikTok, and Meta for a DTC sleep tech company. Requires 3+ years of ad experience, strong analytical skills, and AI automation expertise to scale digital growth.
About the job
How you’ll contribute
- Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencers.
- Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency.
- Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.
- Prepare accurate reports with clearly synthesized insights and actionable next steps.
- Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace.
- Stay up to date on relevant industry trends, new ad products, and best practices.
What you need to succeed
- 3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year.
- Analytical mindset with creative intuition. Equally fluent in metrics and emotion.
- Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications.
- Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner).
- Capable of working independently, proactively creating plans from the ground up.
- Develop and continually expand or refine targeting/copy/assets based on performance.
- Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent).
- Experience designing or reading geo-lift, conversion lift, or brand lift studies.
- International awareness, with knowledge of diverse cultures.
- A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done.
Why join Eight Sleep?
- Equitable compensation and continuous equity investment: equity participation to every full-time team member, with periodic equity refreshments based on performance.
- Your own Pod and other great benefits.
Skills
Google Ads, Youtube Ads, Meta Ads, Tiktok Ads, SQL, Looker, Tableau, Amplitude
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