Lead and optimize performance marketing campaigns across Google, YouTube, TikTok, and Meta for a DTC sleep tech company. Requires 3+ years of ad experience, strong analytical skills, and AI automation expertise to scale digital growth.
Salary not listed
Remote3+ YOEGrowth Marketing
About the role
How you’ll contribute
Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencers.
Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency.
Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.
Prepare accurate reports with clearly synthesized insights and actionable next steps.
Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace.
Stay up to date on relevant industry trends, new ad products, and best practices.
What you need to succeed
3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year.
Analytical mindset with creative intuition. Equally fluent in metrics and emotion.
Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications.
Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner).
Capable of working independently, proactively creating plans from the ground up.
Develop and continually expand or refine targeting/copy/assets based on performance.
Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent).
Experience designing or reading geo-lift, conversion lift, or brand lift studies.
International awareness, with knowledge of diverse cultures.
A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done.
Why join Eight Sleep?
Equitable compensation and continuous equity investment: equity participation to every full-time team member, with periodic equity refreshments based on performance.
Your own Pod and other great benefits.
Skills
Google AdsYoutube AdsMeta AdsTiktok AdsSQLLookerTableauAmplitude
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