Sr. Demand Generation Manager
Leads strategy and execution of full-funnel demand generation campaigns to drive inbound pipeline, optimizes paid media and ABM programs, and analyzes performance for B2B enterprise SaaS. Requires 7+ years experience with HubSpot and data-driven marketing in high-growth environments.
About the job
Responsibilities
- Own the strategy and manage the day-to-day execution of our full-funnel marketing campaigns, with direct responsibility for driving inbound meetings and pipeline
- Design multi-touch customer journeys, and execute the programs that nurture leads down the journey from prospect to customer
- Plan and manage paid media programs, including owning budget allocation, performance optimization, and ROI reporting
- Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
- Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
- Build and execute ABM programs targeting key accounts in collaboration with the SDR team
- Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them
- Lead A/B testing strategies and execution across all channels
Basic Qualifications
- 7+ years of demand generation or digital marketing, owning and driving results across multiple channels
- Experience working in B2B space and generating demand for enterprise products
- Experience operating in a fast-paced, high-growth environment where priorities shift and scrappiness is an asset
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
- Experience managing Hubspot as a core marketing ops tool
What Matik Offers
- A fully remote working environment with flexible working hours
- Amazing benefits - 100% paid coverage (medical, dental, and vision) for employees
- Stipends for home internet and wellness
- Reimbursements for home office equipment and learning & development
- Brand new Mac laptop
- Unlimited PTO, plus every other Friday off during the Summer
- Company-paid lunches every Friday
Skills
HubSpot, Paid Media, ABM, A/B Testing, Demand Generation, Digital Marketing, Marketing Analytics, Roi Reporting, Lead Nurturing, Full-Funnel Marketing
Similar jobs
Growth Marketing jobs
Snowflake
New York, NY
Leads field marketing strategy and a small team supporting major US financial services accounts, combining executive programs, sales alignment, campaign analytics, and hands-on execution. Requires enterprise B2B marketing experience, people management, and familiarity with CRM and marketing automation platforms.
Creditgenie
San Francisco, CALeads Credit Genie’s organic acquisition engine across SEO, AEO, and content, owning strategy, execution, technical optimization, and performance analysis. Requires 7+ years of B2C content marketing experience, strong writing skills, and hands-on SEO tooling expertise.
Luxury Presence
New York, NYOwn the company’s social media strategy across major platforms, building community engagement and demonstrating social-sourced pipeline impact. The role requires 4+ years in social or community management, strategic ownership, strong analytics, content judgment, and cross-functional collaboration.
United States
Leads intelligence and strategy for Community Growth by sizing opportunities, building investment cases, establishing measurement frameworks, and translating analysis into product and operating decisions. Requires 8+ years in consumer growth, strategy, analytics, or related fields, plus SQL, people management, and strong executive communication.
OpenAI
San Francisco, CA
Own the creative and advertising operations system powering paid marketing programs, coordinating production, approvals, trafficking, testing, and reporting. Requires 7+ years in creative operations or paid growth marketing, strong operational rigor, and familiarity with major advertising platforms and marketing measurement.