Sr. Demand Generation Manager

Responsibilities

• Own the strategy and manage the day-to-day execution of our full-funnel marketing campaigns, with direct responsibility for driving inbound meetings and pipeline
• Design multi-touch customer journeys, and execute the programs that nurture leads down the journey from prospect to customer
• Plan and manage paid media programs, including owning budget allocation, performance optimization, and ROI reporting
• Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
• Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
• Build and execute ABM programs targeting key accounts in collaboration with the SDR team
• Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them
• Lead A/B testing strategies and execution across all channels

Basic Qualifications

• 7+ years of demand generation or digital marketing, owning and driving results across multiple channels
• Experience working in B2B space and generating demand for enterprise products
• Experience operating in a fast-paced, high-growth environment where priorities shift and scrappiness is an asset
• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
• Experience managing Hubspot as a core marketing ops tool

What Matik Offers

• A fully remote working environment with flexible working hours
• Amazing benefits - 100% paid coverage (medical, dental, and vision) for employees
• Stipends for home internet and wellness
• Reimbursements for home office equipment and learning & development
• Brand new Mac laptop
• Unlimited PTO, plus every other Friday off during the Summer
• Company-paid lunches every Friday