Senior Manager, Organic Growth
Own Mixbook’s organic growth and SEO program, driving technical improvements, content strategy, authority building, and visibility across traditional search and AI-driven discovery. The role requires 8+ years of hands-on SEO experience, strong ecommerce expertise, and cross-functional influence with Product and Engineering.
About the job
Responsibilities
- Own and evolve the organic growth strategy across technical SEO, information architecture, on-page optimization, site discoverability, authority building, and AI/LLM discovery.
- Set the long-term roadmap while driving near-term priorities and hands-on execution.
- Identify and prioritize organic opportunities using search behavior, competitive gaps, business priorities, seasonality, and performance data.
- Lead the technical SEO and information architecture roadmap with Product and Engineering, improving crawlability, indexing, Core Web Vitals, site hierarchy, navigation, taxonomy, URL structures, internal linking, and structured data.
- Translate organic growth opportunities and technical findings into business cases, implementation requirements, and prioritized recommendations.
- Identify SEO risks associated with platform, CMS, template, merchandising, and structural changes.
- Operationalize scalable improvements across templates, product and category pages, feeds, structured data, and content systems; build an experimentation roadmap.
- Partner with Brand and Content on search demand, content gaps, content briefs, optimization, refreshes, consolidation, and authority building.
- Define the organic authority strategy across backlinks, brand mentions, citations, reviews, expert content, and community signals; manage supporting SEO vendors.
- Develop the company’s approach to Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity, and other answer environments.
- Track and report organic growth KPIs including visibility, qualified traffic, branded and non-branded demand, CTR, engagement, conversions, revenue contribution, and AI/zero-click visibility.
- Champion discoverability best practices across Growth, Paid Media, CRM, Product, Brand, Content, Product Marketing, Community, Merchandising, and Analytics.
Requirements
- 8+ years of experience in SEO, organic growth, or related digital growth roles.
- Deep hands-on SEO expertise and a track record of driving organic growth for ecommerce, marketplace, or DTC brands with complex architectures and large-scale content or product ecosystems.
- Experience independently operating a holistic organic growth and SEO program, including strategy, execution, prioritization, technical problem-solving, performance optimization, and vendor management.
- Expertise in technical SEO, information architecture, site hierarchy and taxonomy, on-page optimization, internal linking, structured data and schema markup, canonicalization, crawl optimization, URL structures, and product/category relationships.
- Experience partnering with Product and Engineering on requirements, roadmap prioritization, workflows, and implementation.
- Ability to identify search demand, content gaps, and authority opportunities through customer behavior, competitive analysis, and performance data.
- Strong analytical and experimentation mindset.
- Understanding of AI/LLM-driven discovery, zero-click experiences, SERP behavior, brand authority, citations, and competitive presence.
- Experience managing international and localization SEO programs, including regional keyword strategy, content optimization, and translation workflows.
- Excellent communication and stakeholder management skills, with the ability to influence without direct authority.
- Hands-on experience with Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, Looker, and content/CMS platforms.
Nice to Have
- Prior experience in Product Management or an SEO Product role.
- Experience owning SEO requirements, roadmaps, or feature development.
Skills
Technical Seo, Information Architecture, On-Page Optimization, Structured Data, Schema Markup, Google Search Console, Ga4, Ahrefs, Semrush, Screaming Frog, Looker, Core Web Vitals, Canonicalization, Internal Linking, Content Management Systems
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