Marketing Strategy & Planning Manager

Responsibilities

• Translate business goals into actionable marketing strategies and scalable operational frameworks.
• Deep-dive into complex marketing performance data. Surface trends, identify bottlenecks, and package these findings into clear, actionable reports that support leadership in crafting the overarching performance narrative.
• Analyze the funnel: Diagnose opportunities to improve the marketing funnel and pipeline creation. Maintain and optimize our marketing measurement foundation. Track and analyze account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics to provide clarity on GTM performance.
• Lead day-to-day Marketing project management. Track the execution of critical cross-functional initiatives, translating high-level corporate goals into actionable project roadmaps with measurable results.
• Act as the strategic communication bridge between Marketing & GTM.

Qualifications

Required:

• 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment.
• Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion.
• Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems.
• Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI.
• Excellent organizational and project management skills. Thrive in fast-paced, rapidly changing environments and can manage multiple competing priorities without losing attention to detail.

Desired:

• Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
• Experience with Tableau or other BI platform.
• Experience leading significant cross-functional initiatives with minimal oversight.

Compensation

This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.