Growth Marketer
Drives growth through product marketing, demand generation campaigns, and GTM strategies targeting developers for authorization platform. Requires B2B SaaS experience, technical communication skills, and expertise in funnel optimization and experimentation.
About the job
Responsibilities
- Shape the story: contribute to product marketing, craft positioning, messaging, and GTM strategy for Oso’s products.
- Execute demand gen engine: design and run campaigns to drive qualified leads through multi-channel strategies.
- Educate and inspire: create compelling messaging, content, and thought leadership on authorization for developers.
- Accelerate adoption: optimize landing pages, nurture campaigns, and onboarding flows.
- Optimize for growth: experiment with copy, channels, and strategies to scale performance.
Requirements
- Technical enough to understand developer tools and engage technical audiences.
- Ability to simplify complex technical topics into concise, punchy writing.
- Owned demand generation and/or product marketing for B2B SaaS, ideally targeting developers.
- Deep understanding of B2B marketing funnel and scalable campaigns.
- Experience experimenting, tracking metrics, and optimizing for results (focus on outcomes over vanity metrics).
- Builder mindset: comfortable in ambiguity, defining own playbook.
Compensation
- Starting salary: $100,000-$200,000/year plus equity.
- Competitive health, dental, vision coverage.
- Mental healthcare, financial advisors, equity package, unlimited PTO, paid parental leave, flexible work options.
Skills
Demand Generation, Product Marketing, Go-to-Market Strategy, B2B Marketing, Developer Marketing, Content Marketing, A/B Testing, Marketing Analytics, Landing Page Optimization, Nurture Campaigns
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