Senior Growth Marketing Manager

Responsibilities

• Drive profitable acquisition of paid subscribers for DuckDuckGo subscriptions.
• Plan, execute, test, optimize, and analyze high-priority marketing campaigns.
• Support strategy and planning for paid advertising initiatives.
• Launch new ad-channel tests and measure incremental lift.
• Execute in-market tests for creative and messaging.
• Optimize paid subscriber conversion and scale subscriber growth profitably against LTV and payback.
• Partner with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.
• Create and execute a new marketing program for paid subscriptions.
• Work across business strategy and marketing tactics on complex, ambiguous projects.

Requirements

• 7+ years of experience in digital advertising roles.
• Experience with strategic planning and hands-on execution across app store ads, paid social, and mobile app networks.
• Hands-on experience building paid subscription programs from scratch.
• Track record of scaling subscriber growth profitably against LTV and payback.
• Advanced analytical and measurement capabilities, including incrementality/lift testing, modeling, and data analysis.
• Excellent written and verbal communication skills.

Nice-to-haves

• 2+ years of paid acquisition experience for freemium consumer subscription apps.
• Experience growing subscriptions within an established, high-traffic product where subscription revenue is secondary.

Compensation and Benefits

• $178,500 USD annually.
• Stock options.
• Company-sponsored health benefits for team members based in the United States.
• Paid parental leave, office setup support, and co-working allowances.
• Flexible work arrangement with no core hours.
• Average full-time commitment of 40 hours per week.
• Expected travel at least twice a year for an all-hands meetup and team retreat.