Offline Specialist
Executes offline media campaigns across video, audio, OOH, and direct mail, managing vendors, budgets, creative trafficking, timelines, and performance reporting. The role requires 1–2 years of hands-on offline marketing experience and activation across at least two major offline channels.
About the job
Responsibilities
- Coordinate vendor logistics across Video, Audio, OOH, and Direct Mail campaigns, managing timelines, specifications, and deliverables from kickoff to completion.
- Own budget tracking across offline channels, maintain accurate pacing data, and flag discrepancies before they escalate.
- Traffic creative assets to vendors, confirm receipt, and verify that materials meet channel-specific specifications and go-live deadlines.
- Manage day-to-day vendor communications, keep external partners accountable, and escalate key decisions with full context.
- Compile and organize campaign performance data across offline channels to support measurement and attribution reporting.
- Maintain detailed records of campaign status, budget activity, and vendor commitments.
- Support negotiation conversations and higher-level budget discussions as strategic ownership grows.
Requirements
- 1–2 years of hands-on experience in offline marketing.
- Direct activation experience across at least two of Video, Audio, and OOH.
- Experience managing campaign budgets and pacing, including identifying and resolving discrepancies.
- Experience owning day-to-day vendor relationships in a professional setting.
- Understanding of offline measurement and attribution methods, including connections between traditional media spend, acquisition, and brand lift.
- Strong organizational skills, including notetaking, creative trafficking, time management, and prioritization.
Nice-to-haves
- Experience in prediction markets, online gaming, or a highly regulated industry such as financial services.
- Agency-side background in offline or traditional media.
- Familiarity with creative trafficking tools and workflows.
Compensation and Benefits
- Competitive salary and equity.
- Unlimited PTO.
- Full health, vision, and dental coverage.
- 401(k) match.
- Hardware setup including a new MacBook Pro, large display, and accessories.
Skills
Offline Marketing, Video Advertising, Audio Advertising, Out-Of-Home Advertising, Direct Mail, Campaign Budgeting, Budget Pacing, Vendor Management, Creative Trafficking, Media Measurement, Attribution, Campaign Performance Reporting
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