Partner Marketing Manager, Technology Partners & ISVs
Owns joint go-to-market and co-marketing programs across strategic technology partners and ISVs, driving adoption, pipeline, revenue, and partner advocacy. Requires 10+ years in partner marketing, product marketing, alliances, ecosystem marketing, or enterprise GTM, plus strong cross-functional influence and analytics skills.
About the job
Responsibilities
- Create and execute joint go-to-market plans across strategic technology partners and independent software vendors (ISVs), covering launches, campaigns, customer proof, enablement, events, and demand generation.
- Develop ecosystem narratives, messaging, positioning, integrated solution value propositions, and shared customer outcomes.
- Launch and scale co-marketing programs, including campaigns, webinars, customer stories, product launches, executive events, thought leadership, and demand generation.
- Prioritize investments across a diverse partner portfolio based on business criteria, partner readiness, customer relevance, and measurable impact.
- Collaborate with Sales, Partnerships, Product Marketing, Field Marketing, Communications, and partner organizations.
- Create messaging frameworks, partner collateral, customer proof points, and sales enablement materials.
- Coordinate initiatives across partner marketing, alliances, product, sales, and executive stakeholders.
- Measure pipeline, sourced or influenced revenue, adoption, engagement, and partner health; use insights to improve programs.
Requirements
- 10+ years of experience in partner marketing, product marketing, strategic alliances, ecosystem marketing, or enterprise go-to-market roles.
- Experience developing and executing joint go-to-market programs with strategic technology, software, or enterprise partners.
- Strong understanding of ecosystem business models and partner portfolio prioritization.
- Strong storytelling and messaging skills, including simplifying complex technical concepts into customer value.
- Proven ability to operate cross-functionally and influence stakeholders across organizations and seniority levels.
- Experience building integrated marketing programs that produce measurable business outcomes.
- Strong executive presence and comfort working in fast-moving, ambiguous environments.
- Excellent program management, organization, attention to detail, and follow-through.
- Analytical experience measuring campaign and partnership performance through pipeline, adoption, engagement, or revenue metrics.
- Passion for AI and transformative technologies.
Skills
Partner Marketing, Go-to-Market Strategy, Product Marketing, Strategic Alliances, Ecosystem Marketing, Demand Generation, Sales Enablement, Messaging, Positioning, Program Management, Pipeline Analytics, Revenue Analytics, Webinars, Thought Leadership, Artificial Intelligence
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