Industry Product Marketing Manager
Drive OpenAI's industry marketing for Gov & Edu, CPG & Retail, or Healthcare & Life Science. Own positioning, build field assets, and coordinate launches, campaigns, and customer proof across Product, GTM, and Research teams.
About the job
Responsibilities
- Own positioning and messaging for OpenAI’s industry offering for either Gov & Edu, CPG & Retail, or Healthcare & Life Science, and related product surfaces
- Build field-ready assets for account directors, solution engineers, industry leaders, and executive audiences, including first-call decks, one-pagers, use-case libraries, customer stories, and proof-point packages
- Translate frontier model capabilities into simple, accurate, and defensible GTM language for senior enterprise buyers and industry practitioners
- Partner with Product, Research, Policy, Legal, Comms, Partnerships, Customer Success, and GTM to coordinate launches, claims, proof points, enablement, and customer-facing guidance
- Develop campaigns and activation programs across launches, blogs, webinars, roundtables, executive briefings, conferences, customer proof, and account-based motions
- Turn customer deployments, field signal, and partner feedback into approved stories, evidence, ROI narratives, and repeatable industry use cases
- Serve as the connective tissue for the industry marketing workstream, keeping priorities, owners, launch readiness, open questions, and executive updates clear
- Maintain a high bar for accuracy, governance, customer trust, and responsible marketing in a sensitive and fast-moving category
Requirements
- 6+ years of experience in product marketing, industry marketing, vertical marketing, enterprise GTM, or adjacent B2B technology roles
- Previous PMM experience in either Gov & Edu, CPG & Retail, or Healthcare & Life Science, or another regulated/high-trust vertical
- Experience marketing technical enterprise products to industry, developer, IT, business, operational, or C-suite audiences
- Ability to translate complex model, product, and technical concepts into clear positioning, field assets, and customer-facing narratives
- Strong cross-functional program leadership instincts and ability to drive work across Product, GTM, Comms, Partnerships, Policy, Legal, Customer Success, and Research
- Use customer evidence, field signal, product usage, market research, and competitive context to sharpen strategy and prioritize work
- Experience building GTM programs, operating rhythms, or new playbooks in ambiguous, high-velocity environments
- Strong writing, messaging, and editorial judgment, with a high bar for clarity, quality, accuracy, and credibility
- Deep curiosity about AI, industry transformation, enterprise adoption, and how new capabilities become real customer value
- Strategic thinking about how industry marketing drives awareness, trust, pipeline, adoption, customer proof, and long-term market leadership
- Highly collaborative and effective at influencing senior stakeholders, field teams, technical teams, and external partners
- Ability to execute quickly while maintaining a high quality bar across messaging, launch work, enablement, customer proof, and campaign execution
Skills
Product Marketing, Go-to-Market Strategy, Enterprise Marketing, Positioning & Messaging, Cross-Functional Collaboration, Campaign Development, Technical Product Marketing, Customer Proof Points, Industry Marketing, Executive Communication
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