Senior Manager, Customer Marketing

Leads customer marketing and advocacy programs that improve onboarding, product adoption, engagement, retention, and expansion. The role manages a team, builds data-driven lifecycle journeys, and partners cross-functionally with Customer Success, Sales, Product, and Marketing teams.

About the job

Responsibilities

Develop and execute customer marketing programs that drive onboarding success, product adoption, engagement, retention, and expansion opportunities.
Build and optimize personalized, automated customer journeys across digital channels using customer insights, behavioral triggers, and lifecycle milestones.
Create targeted campaigns that increase feature adoption, product utilization, and overall customer value.
Own lifecycle marketing performance, establishing KPIs, reporting, and testing strategies to continuously improve program effectiveness.
Lead and evolve customer advocacy initiatives, including customer references, testimonials, reviews, case studies, and success stories.
Partner with Customer Success and Sales teams to identify, nurture, and activate customer advocates.
Expand customer participation in advocacy programs, community initiatives, events, webinars, speaking engagements, and other brand-building opportunities.
Lead, coach, and develop a team of two marketers supporting lifecycle marketing and customer advocacy programs.
Establish clear priorities, goals, and development plans while fostering collaboration, accountability, experimentation, and customer-centric thinking.
Collaborate with Customer Success, Product Marketing, Product Management, Revenue Operations, and Marketing Operations to deliver integrated customer programs.
Partner with Content and Creative teams to develop customer communications and experiences that strengthen engagement and loyalty.
Present program performance, insights, and recommendations to stakeholders to inform customer growth and retention strategies.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field is an asset.
7+ years of B2B software marketing experience, focused on customer marketing, lifecycle marketing, retention, or customer engagement.
2+ years of people leadership experience managing and developing direct reports.
Demonstrated success building and executing customer lifecycle programs that drive adoption, retention, and customer growth.
Experience developing customer advocacy programs, including references, testimonials, reviews, and customer storytelling.
Strong analytical mindset with experience measuring campaign performance and translating insights into action.
Hands-on experience with CRM, marketing automation, customer data, and analytics platforms.
Excellent project management, communication, and stakeholder management skills.
Experience partnering with Customer Success organizations to improve customer outcomes.
Passion for delivering exceptional customer experiences and building lasting customer relationships.
Curiosity and enthusiasm for leveraging AI and automation to improve marketing effectiveness and scalability.

Compensation and Benefits

Fully remote-first work with flexible work arrangements.
Comprehensive health and wellness benefits, including retirement savings programs.
Eligibility for two different bonus plans.
Generous time off.
Comprehensive medical and dental benefits based on country of location.
New hire equipment allowance and monthly flex allowance.
Career growth and internal mobility opportunities.
Employee-driven diversity, equity, and inclusion programs.

Skills

Customer Marketing, Lifecycle Marketing, Marketing Automation, CRM, Customer Advocacy, Campaign Analytics, Customer Data, Project Management, Stakeholder Management, Artificial Intelligence