Product Marketing Manager, Duolingo Math

You will...

• Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math.
• Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans.
• Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
• Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies.
• Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing.
• Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
• Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams.

You have...

• Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).
• Proven experience in product marketing, preferably in consumer technology, with a consistent record of developing and implementing successful product marketing programs.
• Strong understanding of the mobile app market and experience marketing consumer-facing digital products.
• Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
• Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
• Experience working in cross-functional teams and leading multiple projects simultaneously.
• Strong leadership skills with the ability to influence and collaborate effectively at all levels of the organization.
• Passion for education, learning, and Duolingo’s mission to make learning fun and accessible.
• Experience marketing educational products designed for kids — including mobile apps, games, or classroom learning tools a plus