Senior Account Manager
Leads strategy, growth, and execution for flagship TikTok Shop clients while managing affiliate and creator programs, performance measurement, and cross-functional delivery. The role requires 3–6+ years in e-commerce or social commerce, end-to-end TikTok Shop experience, strong analytics, and client leadership skills.
About the job
Responsibilities
Client Strategy & Growth
- Lead full-funnel TikTok Shop growth strategies across assortment, pricing, promotions, content, live events, and creator/affiliate programming.
- Set and deliver quarterly GMV, ROI, and margin goals.
- Conduct weekly business reviews (WBRs) and quarterly business reviews (QBRs), translating performance into actionable insights for executives.
- Identify opportunities for expansion, upsells, and scope evolution.
Affiliate & Creator Relationships
- Build and operationalize affiliate and creator programs, including commission structures, contracts, and KPIs.
- Align creators with client goals, promotional calendars, and content strategies.
- Lead live shopping events end-to-end, including scripting, host selection, pin strategies, and post-event analysis.
- Partner with creative teams to optimize content for conversion.
Paid Media & Measurement
- Align shop inventory, attribution, and catalog with ad campaigns, including Spark Ads and Shopping Ads.
- Build and interpret dashboards, analyze funnel drop-offs, and test hypotheses.
- Translate raw data into client-facing narratives and recommendations.
Cross-Functional Leadership
- Coordinate between clients, brands, and TikTok.
- Escalate issues, remove roadblocks, and ensure alignment.
- Mentor junior team members, build scalable playbooks, and raise execution standards.
- Manage a pod of Account Managers and Creator Managers.
Requirements
- 3–6+ years of experience in e-commerce marketplaces, digital commerce operations, or social commerce.
- Hands-on TikTok Shop experience, including Seller Center, Creator Marketplace, live commerce, or shop ads.
- At least one year of experience managing TikTok Shop end-to-end.
- Proven track record of owning revenue and growth targets, including GMV, AOV, and margins.
- Strong analytical skills and proficiency with Excel or Google Sheets, dashboards, and reporting tools.
- Exceptional client communication, executive storytelling, and negotiation skills.
- Ability to operate effectively in ambiguous environments.
- Experience leading or mentoring junior team members.
Success Metrics
- Quarterly client GMV and margin growth.
- Client satisfaction, retention, and renewal.
- Mentorship of junior team members.
- Quality and speed of execution, including documentation and playbook improvements.
Compensation & Benefits
- Competitive compensation.
- Health benefits.
- Performance-based bonuses.
Skills
Tiktok Shop, Seller Center, Creator Marketplace, Live Commerce, Spark Ads, Shopping Ads, Excel, Google Sheets, Dashboard Reporting, Affiliate Marketing, Creator Marketing, E-Commerce Marketplaces, Gmv, Aov, P&L Management
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