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JustworksJustworksNew York, NY

GTM Revenue Enablement Manager

Own revenue readiness for product launches and GTM motions by building enablement strategies, playbooks, workshops, and AI-powered resources. Partner cross-functionally with Product, Marketing, RevOps, and Sales leadership to drive field adoption, measure impact, and incorporate voice of the customer.

121k – 151k/yr
Hybrid4+ YOERevenue Operations

About the role

Revenue Readiness Strategy & Execution

Own readiness planning and execution for assigned product domains, strategic initiatives, and go-to-market motions. Build comprehensive readiness strategies that prepare frontline teams with the knowledge, tools, and confidence needed to execute successfully while ensuring launches are adopted consistently across the Revenue organization.

Product Domain Ownership

Develop deep expertise in assigned products, customer workflows, competitive positioning, and GTM motions. Serve as the primary Revenue Readiness partner for your product portfolio, proactively identifying enablement needs and ensuring field readiness remains aligned with evolving business priorities.

Launch Strategy & Cross-Functional Partnership

Partner closely with Product Management, Product Marketing, Revenue Operations, Marketing, Sales Leadership, Customer Success Leadership, and other business stakeholders throughout the product development lifecycle. Influence launch planning, identify readiness risks early, advocate for frontline needs, and ensure readiness is embedded into every major business initiative.

Modern Enablement & AI Innovation

Continuously evolve how enablement is delivered by leveraging AI, automation, digital learning, and just-in-time knowledge systems. Experiment with new technologies and approaches that reduce time-to-productivity, personalize learning experiences, and embed guidance directly into frontline workflows.

Playbook & Resource Development

Create, maintain, and continuously improve playbooks, conversation guides, competitive messaging, objection handling resources, AI-powered job aids, manager coaching tools, and other field resources that help customer-facing teams perform at their best. Ensure content is practical, current, and easily accessible at the moment of need.

Field Activation & Change Management

Design and execute communication strategies, readiness workshops, launch programs, office hours, reinforcement plans, and change management initiatives that drive awareness, confidence, and adoption while minimizing change fatigue across customer-facing teams.

Voice of the Field

Serve as the voice of the field by gathering feedback from Sales, Customer Success, and Partnerships and translating those insights into actionable recommendations for Product, Product Marketing, Revenue Operations, and business leaders.

Measurement & Continuous Improvement

Measure readiness effectiveness through adoption metrics, learner engagement, business performance, field feedback, and launch outcomes. Use data to continuously improve enablement programs, optimize future launches, and demonstrate measurable business impact.

How You Will Do Your Work

  • Strategic Partnership: Build trusted relationships across Product, Marketing, Revenue Operations, Sales, Customer Success, and executive leadership.
  • Business Acumen: Develop a strong understanding of the customer journey, products, competitive landscape, and business outcomes.
  • Execution Excellence: Demonstrate exceptional program management skills while balancing multiple launches and priorities.
  • Customer & Learner Focus: Design practical, engaging enablement experiences that help teams apply knowledge in real customer conversations.
  • Innovation Mindset: Continuously explore AI, modern learning practices to improve scalability and engagement.
  • Continuous Improvement: Analyze data, measure impact, and iterate on programs.
  • Adaptability: Thrive in a fast-paced, ambiguous environment.

Qualifications

  • 4–6 years of experience in Revenue Enablement, Sales Enablement, GTM Enablement, Learning & Development, Product Marketing, Revenue Operations, or a related role supporting customer-facing organizations.
  • Experience leading or supporting cross-functional product launches, go-to-market initiatives, or field readiness programs.
  • Demonstrated ability to build strategic enablement programs—including communications, playbooks, launch strategies, manager reinforcement, and field activation.
  • Experience partnering with Product Management, Product Marketing, Revenue Operations, Sales Leadership, Customer Success, and Marketing teams.
  • Strong project and program management skills with the ability to manage multiple concurrent initiatives.
  • Excellent written and verbal communication skills with experience facilitating workshops, executive presentations, or enablement programs.
  • Demonstrated ability to influence cross-functional stakeholders without direct authority.
  • Strong business acumen with an understanding of SaaS go-to-market motions, customer journeys, and product commercialization.
  • Analytical mindset with experience measuring adoption, business outcomes, and enablement effectiveness.
  • Experience leveraging AI tools, digital learning platforms, knowledge management systems, or enablement technologies.
  • Experience supporting SaaS, HR technology, or other high-growth B2B organizations preferred.

Compensation

The base wage range for this position based in our New York City Office is targeted at $121,000.00 to $151,000.00 per year.

Skills

revenue enablementSales Enablementgtm enablementProduct MarketingRevenue OperationsProgram ManagementChange ManagementAI Toolssaas gtmCross-Functional Collaborationworkshop facilitationbusiness acumenAnalyticsplaybook development
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