VP, Marketing, eComm

Responsibilities

• Build and lead the eComm marketing organization from the ground up, managing a team of performance marketers, creatives, and analysts.
• Execute and manage complex campaigns across channels including Meta, Google, and Affiliates.
• Own the full customer lifecycle including email, SMS, and abandoned cart recovery.
• Manage designers for high-volume production of video and static imagery, feeding performance data back to optimize creative.
• Build and manage analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and advanced statistical models.
• Integrate AI into end-to-end marketing operations for efficiency and innovation.
• Own demand generation analytics and activation campaigns to drive new customer revenue.
• Partner cross-functionally in a flat organization to bring new ideas forward.

Requirements

• 10+ years of marketing experience with heavy focus on DTC or e-commerce.
• Proven experience in AI-driven marketing operations.
• Deep experience with metrics such as CAC, LTV, and payback periods; ability to use advanced modeling.
• Recent (within last 3 years) hands-on experience executing campaigns in ad platforms and marketing automation tools.
• Proven ability to work independently and create new paths.
• Strong communication skills at team and executive levels.
• Experience in Healthcare or Telehealth industry.

Nice-to-Haves

• Previous agency experience.

Compensation and Benefits

• Medical, Dental, and Vision plans.
• Flexible Spending/Health Savings Accounts.
• Flexible PTO.
• 401(k) + Company Match.
• Life Insurance, Pet insurance, and more.