VP, Marketing, eComm
Build and lead eComm marketing from the ground up for a telehealth company. Own strategy, campaigns across Meta/Google/Affiliates, customer lifecycle marketing, advanced analytics with MMM and AI, and revenue-driving activation. Requires 10+ years DTC/eComm marketing with AI ops experience.
About the job
Responsibilities
- Build and lead the eComm marketing organization from the ground up, managing a team of performance marketers, creatives, and analysts.
- Execute and manage complex campaigns across channels including Meta, Google, and Affiliates.
- Own the full customer lifecycle including email, SMS, and abandoned cart recovery.
- Manage designers for high-volume production of video and static imagery, feeding performance data back to optimize creative.
- Build and manage analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and advanced statistical models.
- Integrate AI into end-to-end marketing operations for efficiency and innovation.
- Own demand generation analytics and activation campaigns to drive new customer revenue.
- Partner cross-functionally in a flat organization to bring new ideas forward.
Requirements
- 10+ years of marketing experience with heavy focus on DTC or e-commerce.
- Proven experience in AI-driven marketing operations.
- Deep experience with metrics such as CAC, LTV, and payback periods; ability to use advanced modeling.
- Recent (within last 3 years) hands-on experience executing campaigns in ad platforms and marketing automation tools.
- Proven ability to work independently and create new paths.
- Strong communication skills at team and executive levels.
- Experience in Healthcare or Telehealth industry.
Nice-to-Haves
- Previous agency experience.
Compensation and Benefits
- Medical, Dental, and Vision plans.
- Flexible Spending/Health Savings Accounts.
- Flexible PTO.
- 401(k) + Company Match.
- Life Insurance, Pet insurance, and more.
Skills
Ai-Driven Marketing, Media Mix Modeling, Incrementality Testing, Meta Ads, Google Ads, Affiliate Marketing, Email Marketing, Sms Marketing, Cac, Ltv, Marketing Automation, Demand Generation
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