Web Experience Specialist

Responsibilities

• Build, publish, and maintain marketing content in Payload CMS.
• Ensure pages are visually accurate, functional, and aligned with design specifications.
• Maintain quality and consistency across marketing web properties.
• Set up and manage A/B tests in VWO, primarily through the UI.
• Implement test variations using CSS and JavaScript.
• Monitor experiments and collaborate on interpreting results.
• Apply custom HTML, CSS, and JavaScript to resolve layout, styling, and interaction issues.
• Make careful, incremental improvements within an established web codebase.
• Contribute reusable fixes and enhancements to shared components where appropriate.
• Document CMS content and experimentation workflows, standards, and best practices.
• Train and support marketing stakeholders in creating and maintaining content.
• Identify recurring inefficiencies and propose scalable workflow improvements.
• Serve as a quality gatekeeper for marketing web output.

Requirements

• 4–6 years of experience building and managing web pages or digital experiences.
• Experience working with a complex CMS; Payload CMS strongly preferred.
• Hands-on experience with experimentation platforms; VWO preferred.
• Strong proficiency in HTML, CSS, and JavaScript.
• Comfort working within established codebases and making careful, incremental changes.
• Strong problem-solving skills and ability to navigate ambiguity.
• Excellent communication and collaboration skills.

Nice-to-haves

• Knowledge of SEO, accessibility, and performance optimization best practices.
• Experience partnering directly with marketing or growth teams.
• Experience working with distributed teams across time zones.
• Ability to interpret experiment results and web analytics data.