Growth Marketing Lead
Leads growth and product marketing for Aftersell, shaping narrative-first positioning, customer-impact stories, competitive strategy, and revenue-team enablement. The role requires strong communication, analytical rigor, and hands-on experience driving growth in SaaS or ecommerce.
About the job
Responsibilities
- Develop narrative-first positioning that leads with merchant pain and positions Aftersell as the solution.
- Own strategic writing and copy across the funnel, using customer data and rigorous ROI methodologies to demonstrate impact.
- Enable Sales and Customer Success teams with collateral informed by win/loss data and real customer objections.
- Maintain market and competitive intelligence across the ecommerce landscape, including Klaviyo and Attentive.
- Orchestrate internal resources and external talent to deliver flawless, data-driven growth initiatives.
- Build distinct messaging for buyers such as CMOs and CFOs versus users in Growth and CX Operations.
Requirements
- Superior written and verbal communication skills.
- Proven ability to drive growth and manage multiple workstreams in high-velocity SaaS or ecommerce environments.
- Deep product marketing expertise, including category creation and category capture strategies.
- Strong analytical thinking and ability to develop impact stories that withstand scrutiny.
- Willingness to work from the Toronto hub four days per week for in-person collaboration.
Compensation
- Total compensation: $171,000–$228,000.
- Fixed annual salary: $150,000–$188,000.
- Employee equity plan grant.
- World-class benefits.
Benefits
- Company equity for every employee.
- Catered lunch, healthy office snacks, and gym membership.
- Additional leave, including bonus annual leave and sabbatical leave.
- Collaboration with teams across offices in New York, Seattle, Sydney, Tokyo, and London.
Skills
Product Marketing, Growth Marketing, SaaS, Ecommerce, Market Intelligence, Competitive Intelligence, Strategic Writing, Copywriting, ROI Analysis, Win/Loss Analysis, Sales Enablement, Customer Success, Data Analysis, AI, Machine Learning
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