Marketing Manager, Indonesia Market
Build and lead Ahrefs’ localized marketing strategy for Indonesia from its Singapore headquarters, driving brand awareness, demand generation, content, events, partnerships, and community growth. Requires proven Indonesian-market marketing experience, strong content and digital marketing skills, and native Bahasa Indonesia with fluent English.
About the job
Responsibilities
- Lead Ahrefs’ marketing efforts for the Indonesian-speaking market.
- Develop and execute localized strategies to increase brand awareness, lead generation, and customer acquisition.
- Create and localize blog posts, social media updates, email campaigns, landing pages, and other digital assets.
- Manage Indonesia-related content, events, partnerships, and public relations.
- Educate the Indonesian market on SEO, AI Search, and AI Marketing best practices.
- Organize and participate in networking events, conferences, and customer meetups.
- Analyze market trends, competitor activity, and customer insights to optimize initiatives.
- Report performance to senior leadership.
Requirements
- Significant experience and demonstrated results in marketing leadership, preferably in technology or SaaS.
- Experience localizing content from English-speaking markets for Indonesian-speaking audiences.
- Experience creating promotional materials and organizing local meetups.
- Knowledge of Ahrefs and its application in the Indonesian market.
- Proven success developing and executing marketing strategies in Indonesia, ideally for a global brand entering the market.
- Ability to deliver quick wins while developing a medium- and long-term local strategy as an initial one-person team.
- Excellent content creation and digital marketing skills.
- Strong communication and interpersonal skills for cross-functional collaboration.
- Native Bahasa Indonesia and fluent written and spoken English.
Nice-to-haves
- Experience in SEO or AI visibility.
Compensation and Benefits
- On-site role based at Ahrefs’ global headquarters in Singapore.
- Autonomy to build and grow the Indonesian market with a global marketing team.
Skills
Marketing Strategy, Content Localization, Content Creation, Digital Marketing, SEO, Ai Search, Ai Marketing, Social Media, Email Marketing, Public Relations, Market Analysis, Ahrefs
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