Provider Growth Lead
Own growth strategy and GTM execution for a core provider category, driving national market share, activation, and commercial impact through partnerships, campaigns, and product initiatives.
About the job
Responsibilities
- Own the growth strategy for a core market category, including targets, budget, levers, and results
- Design and test new GTM motions, including word-of-mouth loops, referral mechanics, channel partnerships, sales forces, and influencer/affiliate campaigns
- Identify high-yield provider segments and use data to shape targeting, positioning, and messaging
- Partner with engineering and onboarding teams to improve conversion funnels and maximize user activation
- Track adoption and engagement metrics, share insights internally, and drive accountability to key growth outcomes
- Work closely with the rest of the team and CEO to make investment decisions as we balance speed of growth and long-term profitability
Requirements
- 4–8 years of experience in growth, product strategy, GTM, or business operations — with a track record of owning measurable outcomes
- Proven success launching or scaling new segments or markets at a startup or high-growth company
- Demonstrated ability to run and evaluate experiments across multiple growth channels (referral programs, outbound, content, etc.)
- Strong written and verbal communication that allows you to be an effective participant in both internal debates and external relationships
- Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
- High NPS with your former teammates
Skills
Growth Strategy, Gtm Execution, Product Strategy, Business Operations, Experimentation, Referral Programs, Channel Partnerships, Data Analysis, Conversion Funnel Optimization, Cross-Functional Collaboration
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