Growth Marketing Manager
Own Zello’s enterprise demand generation engine, building account-based and integrated campaigns that generate sales-accepted opportunities. The role requires 4–7 years of hands-on B2B growth or demand generation experience and strong HubSpot or marketing automation expertise.
About the job
Responsibilities
- Own enterprise demand generation end to end, including strategy, execution, and pipeline outcomes.
- Build target account lists with sales leadership and run account-based campaigns.
- Design and optimize lead scoring and routing in HubSpot or a comparable marketing automation platform.
- Translate company positioning into integrated campaigns across paid media, the website, lifecycle email, and events.
- Partner with account executives on pipeline quality, handoffs, and pipeline reviews.
- Direct paid media and lifecycle execution through contractors, agencies, design, and revenue operations resources.
- Report monthly on spend, cost per opportunity, and pipeline contribution by program.
- Pick up selected existing marketing programs during the transition.
Requirements
- 4–7 years of experience in B2B growth or demand generation as an individual contributor.
- Demonstrated ownership of a pipeline number and ability to explain how it was improved.
- Experience building demand generation programs from target definition through sales-accepted opportunity.
- Experience running account-based campaigns against named accounts and measuring engagement and meetings.
- Strong collaboration skills with sales and account executive teams.
- Ability to build campaign measurement, present performance data, and make budget decisions.
- Hands-on experience with HubSpot or a comparable marketing automation platform, including workflows, scoring, and reporting.
Compensation and Benefits
- Competitive pay and equity with significant upside.
- Flexible schedules and time off.
- Benefits designed to support employee health and balance.
- Sabbatical after every five years of service.
- Free snacks and an on-site ping-pong table.
Skills
B2B Marketing, Demand Generation, Account-Based Marketing, HubSpot, Lead Scoring, Marketing Automation, Paid Media, Lifecycle Email, Campaign Measurement, Pipeline Attribution
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