GTM Lead (Bay Area)

Key Responsibilities

• Own the full commercial lifecycle across complex, consultative deals, from discovery and solution design through negotiation and close. This role focuses primarily on advancing strategic opportunities, including enterprise accounts.
• Drive pipeline creation and revenue execution by leveraging your network and acting as a trusted advisor to founders, investors, and partners in the fintech and vertical SaaS ecosystem.
• Represent Unit in the market through ecosystem engagement, founder conversations, partner sessions, and key industry events.
• Partner cross-functionally with Marketing and Product to develop demand generation strategies and translate market insights into product direction.
• Design and iterate on the sales process and GTM playbook, shaping messaging, qualification criteria, and pipeline development.

What We're Looking For

• 6+ years of experience in a customer-facing or ecosystem-facing role. Relevant backgrounds may include startup ex-founders, venture capital, strategy & management consulting, partnerships, or B2B sales/GTM operator.
• Experience in management or strategy consulting is also highly valued. Backgrounds from firms such as BCG, McKinsey, Bain, or similar consulting practices with fintech exposure are a plus.
• Strong relationships across the Bay Area startup and VC ecosystem, with the ability to generate opportunities through network-driven introductions.
• Commercial instincts and a clear interest in owning revenue outcomes and closing complex, consultative deals.
• Exceptional communication and storytelling skills, with the ability to simplify complex technical concepts.
• Deep curiosity about fintech and excitement about how infrastructure businesses can reshape industries.
• Entrepreneurial mindset with the ability to operate independently, build new sales motions from scratch, and represent Unit externally at the highest level.