GTM Lead (Bay Area)
Leads GTM efforts in the Bay Area by owning complex consultative deals, driving pipeline through networks in SaaS and fintech ecosystems, and building strategic partnerships. Requires 6+ years in sales, consulting, VC, or partnerships with strong regional relationships.
About the job
Key Responsibilities
- Own the full commercial lifecycle across complex, consultative deals, from discovery and solution design through negotiation and close. This role focuses primarily on advancing strategic opportunities, including enterprise accounts.
- Drive pipeline creation and revenue execution by leveraging your network and acting as a trusted advisor to founders, investors, and partners in the fintech and vertical SaaS ecosystem.
- Represent Unit in the market through ecosystem engagement, founder conversations, partner sessions, and key industry events.
- Partner cross-functionally with Marketing and Product to develop demand generation strategies and translate market insights into product direction.
- Design and iterate on the sales process and GTM playbook, shaping messaging, qualification criteria, and pipeline development.
What We're Looking For
- 6+ years of experience in a customer-facing or ecosystem-facing role. Relevant backgrounds may include startup ex-founders, venture capital, strategy & management consulting, partnerships, or B2B sales/GTM operator.
- Experience in management or strategy consulting is also highly valued. Backgrounds from firms such as BCG, McKinsey, Bain, or similar consulting practices with fintech exposure are a plus.
- Strong relationships across the Bay Area startup and VC ecosystem, with the ability to generate opportunities through network-driven introductions.
- Commercial instincts and a clear interest in owning revenue outcomes and closing complex, consultative deals.
- Exceptional communication and storytelling skills, with the ability to simplify complex technical concepts.
- Deep curiosity about fintech and excitement about how infrastructure businesses can reshape industries.
- Entrepreneurial mindset with the ability to operate independently, build new sales motions from scratch, and represent Unit externally at the highest level.
Skills
B2B Sales, Go-to-Market Strategy, Fintech, Sales Playbook, Demand Generation, Consultative Selling, Pipeline Management, Ecosystem Development, Revenue Generation, Strategy Consulting
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