Consumer Growth Marketing Lead

What you’ll do

• Own the consumer marketing strategy: audience, ICP, positioning, naming, messaging. Build it from the customer out.
• Run acquisition end to end: plan campaigns, pick channels, build ads, drive installs.
• Own app store presence: listings, ASO, and the full path from discovery to download.
• Build social + community presence: decide on and execute channels like TikTok, influencers, Reddit.
• Own growth fundamentals: MAU, retention, acquisition, CAC. Test, iterate, and optimize.
• Shape pricing and packaging with the product team using acquisition and retention data.
• Translate consumer wins into proof points for mobile network operator partnerships and participate in partner conversations.
• Collaborate with Product and Engineering on roadmap and launches; build the consumer marketing playbook from scratch.

Qualities that will make you successful

• Experience in consumer marketing, specifically owning B2C/app marketing with a customer-out approach.
• Full-stack and scrappy: able to handle strategy through execution without handoffs; prefer shipping and testing quickly.
• Strong ownership mindset: set the agenda, make decisions, and own results.
• Expertise in app growth: ASO, mobile channels, lifecycle marketing, and metrics (MAU, retention, CAC).
• Channel builder with taste: point of view on social, community, and influencer marketing with hands-on execution ability.
• Bilingual in B2C and B2B: able to translate consumer insights into operator-facing conversations.
• Sharp storyteller: turn technical capabilities into relatable consumer benefits.
• Curious and experimental with AI tools to accelerate work while maintaining quality.
• Comfortable representing the company at events and in customer-facing settings.

Compensation & Benefits

Base compensation: $146500-$175000 (factors include skills, experience, job scope, location, and market data).

Benefits

• Equity compensation
• 401K with 3% match
• Self-managed vacation
• 15 paid holidays including Recharge Days
• 100% covered medical, dental, vision for employee (50% for dependents)
• Flexible spending, HSA, dependent care FSA
• Paid parental leave
• Voluntary life/AD&D and accident insurance
• Employer-paid life insurance and long-term disability
• Charity donation matching up to $1000/year
• $1000/year professional development reimbursement