Consumer Growth Marketing Lead
Own end-to-end consumer marketing for Hiya's mobile apps, including strategy, acquisition campaigns, ASO, social/community growth, and metrics optimization. Translate consumer insights into B2B operator partnerships. Requires scrappy full-stack B2C marketing experience with strong app growth expertise.
About the job
What you’ll do
- Own the consumer marketing strategy: audience, ICP, positioning, naming, messaging. Build it from the customer out.
- Run acquisition end to end: plan campaigns, pick channels, build ads, drive installs.
- Own app store presence: listings, ASO, and the full path from discovery to download.
- Build social + community presence: decide on and execute channels like TikTok, influencers, Reddit.
- Own growth fundamentals: MAU, retention, acquisition, CAC. Test, iterate, and optimize.
- Shape pricing and packaging with the product team using acquisition and retention data.
- Translate consumer wins into proof points for mobile network operator partnerships and participate in partner conversations.
- Collaborate with Product and Engineering on roadmap and launches; build the consumer marketing playbook from scratch.
Qualities that will make you successful
- Experience in consumer marketing, specifically owning B2C/app marketing with a customer-out approach.
- Full-stack and scrappy: able to handle strategy through execution without handoffs; prefer shipping and testing quickly.
- Strong ownership mindset: set the agenda, make decisions, and own results.
- Expertise in app growth: ASO, mobile channels, lifecycle marketing, and metrics (MAU, retention, CAC).
- Channel builder with taste: point of view on social, community, and influencer marketing with hands-on execution ability.
- Bilingual in B2C and B2B: able to translate consumer insights into operator-facing conversations.
- Sharp storyteller: turn technical capabilities into relatable consumer benefits.
- Curious and experimental with AI tools to accelerate work while maintaining quality.
- Comfortable representing the company at events and in customer-facing settings.
Compensation & Benefits
Base compensation: $146500-$175000 (factors include skills, experience, job scope, location, and market data).
Benefits
- Equity compensation
- 401K with 3% match
- Self-managed vacation
- 15 paid holidays including Recharge Days
- 100% covered medical, dental, vision for employee (50% for dependents)
- Flexible spending, HSA, dependent care FSA
- Paid parental leave
- Voluntary life/AD&D and accident insurance
- Employer-paid life insurance and long-term disability
- Charity donation matching up to $1000/year
- $1000/year professional development reimbursement
Skills
App Store Optimization, Mobile App Marketing, Aso, Growth Marketing, Consumer Marketing, Lifecycle Marketing, Social Media Marketing, Influencer Marketing, Community Building, Campaign Management, Cac, Retention Marketing, Positioning, Messaging, AI Tools
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