Product Marketing Manager

Responsibilities

• Develop and execute marketing strategies that align with Formal's business objectives and target audiences
• Build marketing campaigns (including in-person events, digital events, social/PR, customer marketing) to drive sales pipeline and acquire new customers
• Create and maintain product positioning and messaging that differentiates Formal in the market
• Produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and sales enablement materials
• Work closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools
• Plan and execute product launches, ensuring all teams are aligned and prepared
• Analyze marketing performance metrics and provide insights on how to optimize ROI, strategies, and tactics

Requirements

• 5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity industries
• Proven track record of successfully launching and marketing complex technical products
• Strong understanding of data security, compliance frameworks (e.g., GDPR, CCPA, HIPAA), and cloud technologies
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages for various audiences
• Experience working with sales teams to develop effective go-to-market strategies and sales enablement materials
• Analytical mindset with the ability to use data to inform decision-making and measure marketing impact
• Collaborative spirit with the ability to work effectively across different teams and stakeholders

Nice-to-Haves

• Experience working in or with early-stage startups in the security or data management space
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Creativity and innovation in developing marketing strategies and content
• Passion for technology and staying current with industry trends

Compensation & Benefits

• Cash compensation and stock options grant (range depends on experience, qualifications, skills, business requirements, and location)
• 100% medical, dental & vision insurance coverage for employee; partially covered for dependents
• Flexible PTO