Product Marketing Manager
Develops and executes product marketing strategies, campaigns, and collateral to drive growth in data security. Requires 5+ years B2B SaaS/cybersecurity experience, strong grasp of compliance frameworks, and sales collaboration skills.
About the job
Responsibilities
- Develop and execute marketing strategies that align with Formal's business objectives and target audiences
- Build marketing campaigns (including in-person events, digital events, social/PR, customer marketing) to drive sales pipeline and acquire new customers
- Create and maintain product positioning and messaging that differentiates Formal in the market
- Produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and sales enablement materials
- Work closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools
- Plan and execute product launches, ensuring all teams are aligned and prepared
- Analyze marketing performance metrics and provide insights on how to optimize ROI, strategies, and tactics
Requirements
- 5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity industries
- Proven track record of successfully launching and marketing complex technical products
- Strong understanding of data security, compliance frameworks (e.g., GDPR, CCPA, HIPAA), and cloud technologies
- Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages for various audiences
- Experience working with sales teams to develop effective go-to-market strategies and sales enablement materials
- Analytical mindset with the ability to use data to inform decision-making and measure marketing impact
- Collaborative spirit with the ability to work effectively across different teams and stakeholders
Nice-to-Haves
- Experience working in or with early-stage startups in the security or data management space
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Creativity and innovation in developing marketing strategies and content
- Passion for technology and staying current with industry trends
Compensation & Benefits
- Cash compensation and stock options grant (range depends on experience, qualifications, skills, business requirements, and location)
- 100% medical, dental & vision insurance coverage for employee; partially covered for dependents
- Flexible PTO
Skills
Product Marketing, B2B SaaS, Cybersecurity, Data Security, GDPR, CCPA, HIPAA, Cloud Technologies, Go-To-Market Strategies, Sales Enablement, Marketing Analytics
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