Product Marketing Lead
Lead product marketing for Hilbert, an AI-powered growth engine for B2C teams. Own positioning, messaging, GTM strategy, content, events, and launches for a technical data-heavy product while building the marketing function from the ground up. Requires 8+ years product marketing experience with enterprise customers.
About the job
Responsibilities
- Set positioning and messaging for Hilbert, and carry it through every new product launch
- Own go-to-market strategy and customer communications for updates
- Own end-to-end product marketing efforts including external communications, messaging, and launch strategy
- Build and run Hilbert's content engine: podcast, thought leadership, case studies, and marketing materials
- Plan and run events that put Hilbert in front of the operators and enterprises who need us most
- Partner directly with the founding team and GTM leaders on go-to-market strategy, pricing, and market research
- Set the brand voice and keep it consistent across every touchpoint
- Develop repeatable marketing systems, content cadence, and measurement as the function scales
- Build and lead a marketing team as Hilbert grows, and shape the function's roadmap from here
Requirements
- 8+ years of experience in product marketing with experience supporting enterprise customers
- Owned marketing broadly: positioning, messaging, pricing, launches
- Can work with a technical, data-heavy product
- Understand product marketing fundamentals and communicate with clarity
- Experience running product launches and marketing strategies, ideally at a fast-moving product or technology company
- Genuine passion for shaping the future of work with AI, a growth mindset, and a scrappy, high-ownership approach to getting things done
Nice-to-Haves
- Experience building the marketing function from the ground up
- Background in data science, AI, or growth technology companies
Skills
Product Marketing, Positioning, Messaging, Go-to-Market Strategy, Product Launches, Content Marketing, Thought Leadership, Market Research, Pricing Strategy, Brand Voice
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