Product Marketer
Own product messaging, copy, landing pages, and campaigns for a technical developer platform. Translate complex engineering features into clear, authentic narratives that resonate with engineers and decision-makers.
About the job
Responsibilities
- Own yeet’s messaging across copy, landing pages, and campaigns.
- Turn technical platform power into crisp narratives and positioning that resonate with engineers.
- Ensure value is obvious from headline to CTA.
- Sit at the intersection of product, sales, and marketing.
Requirements
- Understand how developers want to be marketed to with authenticity, clarity, and technical credibility.
- Dive into tools and technologies to connect with developers.
- Position deeply technical products for engineers and decision makers.
- Balance storytelling with specificity.
- Thrive at the intersection of product, marketing, and developer experience.
Nice To Haves
- Experience with pricing and packaging for developer-facing SaaS products.
- Track record of building or contributing to developer communities (Slack, Discord, GitHub, Reddit).
- Familiarity with category creation and positioning against large incumbents.
- Comfort running launches end-to-end, from messaging to assets to GTM execution.
- Deep understanding of PLG motions (free trials, sandboxes, self-serve flows).
- Knowledge of growth channels for devs (open source, technical blogs, conference talks, memes).
- Experience partnering with sales or solutions engineers for technical enablement content (decks, pamphlets, one-pagers).
- Basic familiarity with React and Tailwind CSS for templated landing pages.
Skills
React, Tailwind, Saas Pricing, Product-Led Growth, Go-to-Market Strategy, Developer Communities, Category Creation, Technical Enablement, Landing Pages, Copywriting
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