Own product messaging, copy, landing pages, and campaigns for a technical developer platform. Translate complex engineering features into clear, authentic narratives that resonate with engineers and decision-makers.
Salary not listed
On-siteProduct Marketing
About the role
Responsibilities
Own yeet’s messaging across copy, landing pages, and campaigns.
Turn technical platform power into crisp narratives and positioning that resonate with engineers.
Ensure value is obvious from headline to CTA.
Sit at the intersection of product, sales, and marketing.
Requirements
Understand how developers want to be marketed to with authenticity, clarity, and technical credibility.
Dive into tools and technologies to connect with developers.
Position deeply technical products for engineers and decision makers.
Balance storytelling with specificity.
Thrive at the intersection of product, marketing, and developer experience.
Nice To Haves
Experience with pricing and packaging for developer-facing SaaS products.
Track record of building or contributing to developer communities (Slack, Discord, GitHub, Reddit).
Familiarity with category creation and positioning against large incumbents.
Comfort running launches end-to-end, from messaging to assets to GTM execution.
Deep understanding of PLG motions (free trials, sandboxes, self-serve flows).
Knowledge of growth channels for devs (open source, technical blogs, conference talks, memes).
Experience partnering with sales or solutions engineers for technical enablement content (decks, pamphlets, one-pagers).
Basic familiarity with React and Tailwind CSS for templated landing pages.
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