Field Marketing Manager

What You'll Do

• Build the events strategy — Identify and execute against the industry events worth showing up to, and design Harper-hosted events where the gap exists
• Map where small businesses look for services — Newsletters, chambers of commerce, directories, local trade groups, BIDs; get Harper into every channel that matters
• Direct local digital ad spend — Partner on geo-targeted campaigns across Google, Meta, and platforms we test; tie spend to pipeline
• Forge community partnerships — Build relationships with chambers, trade associations, business media, and the connectors that shape who local small business owners trust
• Make Harper the local name — Drive awareness from zero to "of course I've heard of Harper" across the initial market's small business community
• Report what's working — Tie programs to revenue and brand awareness; cut what doesn't deliver, double down on what does

Requirements

• 4–6 years of high-leverage field marketing experience, ideally for an SMB-focused product or service
• Demonstrated track record running events and local programs that drove measurable pipeline
• Experience directing local digital ad spend and partnering on attribution
• Comfort owning a number, not just a calendar of activities
• A demonstrated ability to quickly master and own a local market, regardless of location

Nice to Have

• Insurance industry experience, or familiarity with the SMB insurance buyer
• Background in high-growth startups or SMB-heavy environments
• Experience launching a market from scratch
• Deep, working knowledge of a major metro area's small business landscape, communities, and channels—with a preference for Atlanta or a willingness to relocate/travel extensively

Compensation

Salary: $95,000–$135,000 + performance bonuses & equity