Field Marketing Manager
Owns field marketing in select markets, building events, directing local digital ad spend, forging partnerships, and driving brand awareness among small business owners to generate pipeline and revenue.
About the job
What You'll Do
- Build the events strategy — Identify and execute against the industry events worth showing up to, and design Harper-hosted events where the gap exists
- Map where small businesses look for services — Newsletters, chambers of commerce, directories, local trade groups, BIDs; get Harper into every channel that matters
- Direct local digital ad spend — Partner on geo-targeted campaigns across Google, Meta, and platforms we test; tie spend to pipeline
- Forge community partnerships — Build relationships with chambers, trade associations, business media, and the connectors that shape who local small business owners trust
- Make Harper the local name — Drive awareness from zero to "of course I've heard of Harper" across the initial market's small business community
- Report what's working — Tie programs to revenue and brand awareness; cut what doesn't deliver, double down on what does
Requirements
- 4–6 years of high-leverage field marketing experience, ideally for an SMB-focused product or service
- Demonstrated track record running events and local programs that drove measurable pipeline
- Experience directing local digital ad spend and partnering on attribution
- Comfort owning a number, not just a calendar of activities
- A demonstrated ability to quickly master and own a local market, regardless of location
Nice to Have
- Insurance industry experience, or familiarity with the SMB insurance buyer
- Background in high-growth startups or SMB-heavy environments
- Experience launching a market from scratch
- Deep, working knowledge of a major metro area's small business landscape, communities, and channels—with a preference for Atlanta or a willingness to relocate/travel extensively
Compensation
Salary: $95,000–$135,000 + performance bonuses & equity
Skills
Event Planning, Geo-Targeted Advertising, Google Ads, Meta Ads, Community Partnerships, Pipeline Attribution, Field Marketing, Local Market Strategy, Smb Marketing, Trade Associations
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