SMB Marketing Manager
Owns demand generation, events, webinars, marketing automation, and pipeline reporting for Notion’s SMB sales segment and startup program in Japan. The role requires 5–7 years of B2B demand-generation experience, strong cross-functional collaboration, and fluent Japanese with business-level English.
About the job
Responsibilities
- Develop a strong understanding of the product and SMB user/buyer journey to identify high-impact segment opportunities.
- Partner with SMB Sales leadership to set priorities, define target audiences and goals, align campaign plans, and communicate progress, results, and learnings.
- Own end-to-end execution of events and webinars, including planning, logistics, delivery, post-event lead management, SDR follow-up, and lead handoffs.
- Execute demand generation campaigns in marketing automation platforms, including audience segmentation and campaign builds, coordinating with Japan and global marketing teams on content and messaging.
- Partner with APAC Marketing Operations and BizTech to maintain marketing automation, Salesforce, Outreach, and Sansan processes and governance, including lead scoring, integrations, and best practices.
- Own SMB lead and pipeline reporting, track KPIs, assess pipeline health, and optimize programs.
- Increase awareness of the Notion for Startups program and drive startup trial acquisition through localized campaigns.
- Support additional marketing initiatives in Japan as needed.
Requirements
- 5–7 years of experience managing and executing demand generation programs and campaigns for B2B companies.
- Proven success achieving growth goals through email, webinars, and other campaigns, including end-to-end development, execution, and measurement.
- Proficiency with marketing automation platforms, Salesforce, Outreach, Sansan, and Figma.
- Customer-centric and insight-driven approach to campaign design.
- Strong cross-functional collaboration with sales, content, SDR, and operations teams.
- Experience planning and executing webinars from start to finish.
- Experience working with global teams.
- Fluent-level Japanese and business-level English, written and verbal.
- Curiosity about AI tools and a builder mindset.
Nice to Have
- Notion power-user or advocate experience.
- Experience working with startup founders, venture capital firms, or incubators.
Compensation and Benefits
- The role supports demand generation for the SMB sales segment and startup program in Japan.
- The company encourages employees to use AI as a collaborator in their work.
Skills
Demand Generation, Email Marketing, Webinars, Marketing Automation, Salesforce, Outreach, Sansan, Figma, Lead Scoring, Pipeline Reporting, AI Tools
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