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SafetyKitSafetyKitSan Francisco, CA

Marketing Generalist

Owns all marketing functions including field marketing, brand storytelling, product positioning, and demand generation campaigns for a Trust & Safety AI startup. Requires 4+ years experience across marketing disciplines, strong storytelling, and startup scrappiness; fully onsite in San Francisco.

Salary not listed
On-site4+ YOEGrowth Marketing

About the role

Responsibilities

  • Field Marketing: Develop and execute conference and event strategy, from selecting events to organizing presence and measuring ROI.
  • Brand Marketing: Craft and tell the SafetyKit story through customer case studies, thought leadership, and consistent activity on channels like LinkedIn.
  • Product Marketing: Translate product features into clear customer value propositions, refine messaging, and enable sales with positioning and collateral through Account Based Marketing.
  • Demand Generation: Build and run campaigns across digital and offline channels to drive awareness, pipeline, nurture, and revenue growth.

Requirements

  • 4+ years of experience across multiple marketing functions (field, brand, product, and/or demand gen).
  • Proven ability to independently own projects end-to-end and deliver measurable outcomes.
  • Strong communication and storytelling skills with an eye for brand and design.
  • Experience at a startup or high-growth company where resources are limited and creativity is critical.
  • Willingness to work in-office 5 days a week in San Francisco.

Nice to Haves

  • Experience in Trust & Safety, Risk, or Compliance industries.
  • Prior work marketing to mid-market and enterprise marketplaces, payments providers, content platforms.

Skills

Account Based MarketingLinkedInDemand GenerationProduct MarketingField MarketingBrand MarketingThought LeadershipCase StudiesEvent StrategyMessaging

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