Marketing Generalist
Owns all marketing functions including field marketing, brand storytelling, product positioning, and demand generation campaigns for a Trust & Safety AI startup. Requires 4+ years experience across marketing disciplines, strong storytelling, and startup scrappiness; fully onsite in San Francisco.
About the job
Responsibilities
- Field Marketing: Develop and execute conference and event strategy, from selecting events to organizing presence and measuring ROI.
- Brand Marketing: Craft and tell the SafetyKit story through customer case studies, thought leadership, and consistent activity on channels like LinkedIn.
- Product Marketing: Translate product features into clear customer value propositions, refine messaging, and enable sales with positioning and collateral through Account Based Marketing.
- Demand Generation: Build and run campaigns across digital and offline channels to drive awareness, pipeline, nurture, and revenue growth.
Requirements
- 4+ years of experience across multiple marketing functions (field, brand, product, and/or demand gen).
- Proven ability to independently own projects end-to-end and deliver measurable outcomes.
- Strong communication and storytelling skills with an eye for brand and design.
- Experience at a startup or high-growth company where resources are limited and creativity is critical.
- Willingness to work in-office 5 days a week in San Francisco.
Nice to Haves
- Experience in Trust & Safety, Risk, or Compliance industries.
- Prior work marketing to mid-market and enterprise marketplaces, payments providers, content platforms.
Skills
Account Based Marketing, LinkedIn, Demand Generation, Product Marketing, Field Marketing, Brand Marketing, Thought Leadership, Case Studies, Event Strategy, Messaging
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