Head of Customer Marketing

Responsibilities

• Lead customer storytelling program and build a steady pipeline of customers sharing stories about solving business challenges, evolving in the AI-era, and using LaunchDarkly in their AI SDLC.
• Establish an executive advisory board to build trust, feedback loops, and advocacy from decision makers at key customers.
• Source and interview customers (in-person and on camera) to produce written case studies, videos, and quotes.
• Source and manage customers who speak live alongside LaunchDarkly at buyer and internal events.
• Oversee all peer review programs (G2, Peerspot, Gartner Peer Insights, TrustRadius) to maintain leader status.
• Design, deliver, and optimize advocacy programs and incentive strategies using data-driven insights and automation.
• Work with executives and customer-facing teams to source, engage, and nurture customer advocate relationships.
• Collaborate with lifecycle marketing team on customer onboarding and adoption nurture activities.
• Build scalable feedback loops to capture customer insights influencing messaging, positioning, and GTM strategy.

Qualifications

• Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience.
• 7+ years of customer advocacy experience including managing a team of individual contributors.
• Experience working directly with a developer / software engineering audience.
• Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs.
• Demonstrated ability building strong one-to-one relationships and facilitating GTM and executive team relationships with customers.
• Experience using customer advocacy tools such as Champion and UserEvidence.
• Strong analytical and data-driven mindset, with experience using CRM and customer lifecycle tools such as Salesforce and Gainsight.
• Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
• Experience working with global, remote teams and collaborating with cross-functional stakeholders.

Compensation

Target pay ranges (inclusive of 15% Bonus Target) for Level M3:

• Zone 1 (San Francisco/Bay Area, NYC, Boston, Seattle): $171,000 - $235,000
• Zone 2 (Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago): $154,000 - $211,000
• Zone 3 (All other US locations): $145,000 - $200,000

In addition to salary: Restricted Stock Units (RSUs), health, vision, dental insurance, and mental health benefits.