Senior Manager, Brand & Communications
Lead external brand and media relations for an AI-driven pharma company. Own PR strategy, journalist relationships, executive positioning, and brand initiatives while building AI-powered communications systems.
About the job
Responsibilities
External Brand & Media
- Own media relations across legacy press, trade media, new media, and influential independent voices (substackers, newsletter writers, podcast hosts)
- Build and maintain relationships with journalists, editors, and media figures covering AI, biotech, pharma, and the broader tech and founder ecosystem
- Drive PR and communications strategy around pipeline drug assets, scientific and regulatory milestones, patient and policy initiatives, op-eds, and external events
- Maintain a living, actionable read on the media landscape — tracking coverage, emerging narratives, and influential voices
- Work directly with the Head of Brand & Communications and co-founders on executive positioning and thought leadership
Brand Initiatives
- Support planning and execution of external brand initiatives such as investor events, conferences, branded experiences, and presence in the pharma and AI conversation
- Collaborate with the People team on talent brand workstreams, including content and events that attract top talent across pharma and AI
- Partner with the Content team on written, video, web, and social to advance brand goals
Brand Operations
- Maintain and evolve internal brand resources — guidelines, design libraries, tools, and norms
- Build AI-powered systems and workflows that raise the speed, consistency, and quality of output across the function
- Serve as the internal authority on brand standards
Requirements
- 7+ years in brand, communications, or a related field — ideally in-house at a tech company or VC — with real exposure to media relations and external brand work
- Follow AI and founder conversations in real time with strong opinions; can place Formation Bio within the conversation across legacy press, Substack, X, podcasts, and emerging channels
- Exceptional writer across formats — press materials, op-eds, executive briefings, brand narratives
- Deep knowledge of the media landscape: reporters, substackers, newsletters, and podcasts shaping how tech and biotech thinks
- Comfortable working directly with founders, translating vision into external narrative with minimal hand-holding
- High-ownership operator who manages multiple workstreams with minimal supervision
- Demonstrated track record with AI tools and systems in day-to-day work
Nice-to-Haves
- Background in product marketing, life sciences, or high-touch branded experiences
- Startup experience strongly preferred
Skills
Media Relations, Pr Strategy, Executive Communication, Brand Strategy, Thought Leadership, AI Tools, Op-Ed Writing, Social Media, Event Planning, Content Strategy
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