Senior Web Platform Manager
Own strategy, performance, and evolution of onxmaps.com and associated web properties. Define web roadmap, run CRO experiments, manage cross-functional web operations, and drive conversion growth across multiple verticals.
About the job
Web Strategy & Growth
- Own strategy for onxmaps.com and associated web properties (adventureprojects.net, outdoorproject.com, toprut.com)
- Define and maintain 6–12 month web roadmap balancing growth priorities (traffic, conversion, engagement) with brand and product storytelling across Hunt, Offroad, Backcountry, Fish, TroutRoutes verticals
- Own website funnel conversion: identify drop-off points, design and run A/B and multivariate experiments on landing pages, CTAs, and web-to-app pathways using VWO, Optimizely, or similar
- Set measurable goals and report on KPIs using GA4, Tableau, and related tools in partnership with data analytics team
- Analyze traffic sources, visitor behavior, and user journeys to surface growth opportunities
- Collaborate with Brand, Content, and Vertical Marketing teams on site merchandising, feature launches, seasonal content, and campaign landing pages
- Ensure web strategy accounts for organic growth across traditional SEO and AI-driven discovery channels (AI Overviews, LLM citations, conversational search)
Web Enablement
- Establish and own scalable web production and request process for cross-functional stakeholders
- Partner with Engineering and design teams on CMS architecture, reusable components, templates, and content models
- Ensure templates and content structures follow search and content best practices — schema markup, internal linking, metadata, structured data — in collaboration with SEO team
- Own site health: Core Web Vitals, page speed, accessibility, and technical performance
- Identify and integrate tools (including AI-driven workflows) to improve content production efficiency, site performance, and internal processes
- Ensure web compliance with privacy, security, and accessibility standards in partnership with legal and compliance teams
Program Management
- Oversee web project pipeline end-to-end: intake, prioritization, sprint planning, execution, and delivery
- Facilitate regular planning sessions, standups, and retrospectives
- Manage cross-functional workflows across Marketing, Product, Engineering, and Brand/Creative
- Act as primary point of contact for all web-related initiatives
- Balance competing priorities by aligning stakeholder requests with business impact
- Manage relationships with external agency and vendor partners
Requirements
- 8+ years of experience in web marketing, digital strategy, website management, or web product management
- Strong background in CRO and A/B testing with hands-on experience in VWO, Optimizely, or similar
- Proficiency in web analytics (GA4, Google Search Console) and data-driven decision-making
- Deep understanding of web architecture and content strategy impact on organic discoverability (traditional search and AI visibility)
- Experience managing multi-site or multi-vertical web ecosystems
- Proven ability to build and run scalable web operations — intake processes, sprint workflows, cross-functional coordination
- Strong knowledge of CMS platforms (headless or traditional) and content architecture
- Comfort partnering with Engineering and design teams on technical roadmaps, site architecture, and performance optimization
- Experience with Core Web Vitals, page speed optimization, and web accessibility standards
- Excellent communication and stakeholder management skills
- Permanent US work authorization required
- Ability to travel quarterly for multiple days to corporate office or Basecamp
Nice-to-Haves
- Experience with cross-platform products spanning mobile apps and web
- Familiarity with AI-driven content tools and workflows
- Experience leading or mentoring a small team
- Background in structured data / schema markup implementation
- Experience with CMS migrations or platform re-architecture
Skills
Vwo, Optimizely, Ga4, Google Search Console, Tableau, A/B Testing, Cro, Cms Platforms, Core Web Vitals, SEO, Schema Markup, Structured Data
Similar jobs
Product Marketing jobs
Imprint
New York, NYOwn full marketing strategy and growth outcomes for Imprint's largest co-branded credit card partnerships. Lead annual planning, full-funnel optimization (acquisition through retention), campaign execution across paid/owned channels, and serve as the strategic marketing lead for partner executives.
Function Health
United States
Leads product marketing strategy for launches, enterprise enablement, integrated product offerings, and member growth. Requires 5+ years of product marketing experience, strong launch and B2B/enterprise capabilities, and expertise in research-driven positioning.
Together AI
San Francisco, CA
Own ABM programs and integrated demand-generation campaigns targeting technical decision-makers at AI-native and digital-first companies. The role requires 6+ years of B2B marketing experience, deep ABM expertise, campaign-operations fluency, and strong performance measurement skills.
Creditgenie
San Francisco, CALeads brand, social, influencer, PR, employer branding, and integrated go-to-market campaigns for a consumer fintech platform. Requires 7+ years of social strategy experience, strong analytics, and the ability to build programs and influence cross-functional teams.
Doppel
San Francisco, CA
Senior product marketer owning messaging, technical positioning, competitive intelligence, launches, and field enablement for a human risk management cybersecurity solution. Requires 5+ years of product marketing experience in threat intelligence or adjacent B2B cybersecurity domains.