Senior Manager, Product Marketing

Leads product marketing for a local marketplace, combining lifecycle and growth campaigns with positioning, launches, experimentation, and data-driven marketplace demand generation. The role manages a marketing team while remaining hands-on with SQL, AI tooling, and cross-functional execution.

About the job

Responsibilities

Turn marketplace supply and demand signals into scalable marketing campaigns.
Drive consumer lifecycle and engagement marketing across push, email, and in-app channels for buyer and seller activation, engagement, and reactivation.
Identify opportunities to grow marketplace supply and demand.
Build repeatable playbooks and a rolling demand calendar with Engineering and Data Science.
Design and analyze experiments using Statsig, including A/B, geo-based, and holdout tests.
Measure incremental transactions, GMV, listings, activation, engagement, and reactivation.
Own positioning, messaging, and go-to-market launches for product surfaces and marketplace moments.
Brief creative, lifecycle, paid, and communications partners with insight-led messaging.
Use AI tooling and SQL for analysis, campaign operations, and productivity.
Manage, mentor, and develop a high-performing product marketing team.
Lead through influence and align cross-functional partners.

Requirements

8+ years spanning product marketing, lifecycle or engagement marketing, or growth marketing in consumer technology.
Experience managing, mentoring, and scaling marketing teams.
Depth in push, email, and in-app lifecycle programs, with measurable engagement and retention results.
End-to-end positioning, messaging, and go-to-market launch experience.
Growth marketing experience in fast-paced, event- and trend-driven environments.
Working SQL and comfort with modern data warehouses; BigQuery preferred.
Hands-on experience using LLM tools in production workflows.
Experimentation literacy, including A/B, geo-based, and holdout testing.
Excellent writing and communication skills.
Ability to cultivate talent and foster ownership and collaboration.
Experience leading through influence across complex organizations.

Nice-to-haves

Marketplace or e-commerce experience, especially local or hyperlocal marketplaces.
Experience with weather, live events, retail, ticketing, travel, resale, or CPG demand planning.
Familiarity with Braze, Iterable, or similar CRM and lifecycle platforms.
Geo-based or matched-market measurement experience.
Prompt engineering, light scripting, or forecasting experience.
Experience partnering with Data Science.

Compensation and Benefits

Compensation: $210,000 - $230,000 annually.
Equity in OfferUp.
Health insurance and healthcare savings and spending accounts.
401(k) plan with match.
Basic and voluntary life insurance and disability benefits.
Paid sick, family, medical, and vacation leave.
12 company holidays.
Flexible vacation policy; full-time exempt employees generally take 3-5 weeks of planned vacation annually.
Full-time employees receive 12 days (96 hours) of sick time per year.

Skills

SQL, BigQuery, Statsig, A/B Testing, Llm Tools, Push Notifications, Email Marketing, In-App Marketing, Lifecycle Marketing, Go-To-Market, Positioning, Messaging, Braze, Iterable, Forecasting