Own growth experimentation as the first dedicated growth hire. Run A/B tests on the marketing site, optimize PLG signup-to-activation flows, manage paid channels like Google Ads, and drive decisions with data on conversion rates, cohorts, and statistical significance.
Salary not listed
On-siteGrowth Marketing
About the role
Responsibilities
Own growth at Parallel as the first dedicated growth hire, running a separate motion adjacent to marketing.
Run experimentation across the funnel: A/B testing the marketing website, optimizing the signup-to-activation flow, and managing paid channels like Google Ads.
Decide what gets tested, in what order, and why.
Instrument what isn't tracked, read results honestly, and kill what doesn't move the numbers.
Work closely with marketing on site tests, design on brand and UX guardrails, and product on activation and onboarding data.
Ship small and fast rather than waiting for big redesigns.
Spec or build your own experiments using tagging, events, and basic front-end changes without waiting on engineering.
Call results like the data says, even when contradicting team beliefs.
Requirements
Think in conversion rates, cohorts, and statistical significance, not gut feel.
Experience running A/B tests on a live marketing site.
Experience shipping changes to a PLG onboarding flow based on funnel data.
Experience managing real paid spend; know your CAC and payback period.
Comfortable with tagging, events, and basic front-end changes to spec or build experiments.
Ability to ship small and fast.
Nice-to-Haves
Background that allows independent experimentation without heavy engineering dependency.
Compensation & Benefits
Competitive salary
Generous equity
Visa sponsorships
401K plans
Daily lunch & office snacks
Dinner at the office
Unlimited vacation
Caltrain pass reimbursement
Skills
A/B TestingGoogle Adsconversion rate optimizationfunnel analysiscohort analysisstatistical significanceplg onboardingcac calculationpayback period analysisweb taggingevent instrumentationbasic front-end development
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