Growth
Own growth experimentation as the first dedicated growth hire. Run A/B tests on the marketing site, optimize PLG signup-to-activation flows, manage paid channels like Google Ads, and drive decisions with data on conversion rates, cohorts, and statistical significance.
About the job
Responsibilities
- Own growth at Parallel as the first dedicated growth hire, running a separate motion adjacent to marketing.
- Run experimentation across the funnel: A/B testing the marketing website, optimizing the signup-to-activation flow, and managing paid channels like Google Ads.
- Decide what gets tested, in what order, and why.
- Instrument what isn't tracked, read results honestly, and kill what doesn't move the numbers.
- Work closely with marketing on site tests, design on brand and UX guardrails, and product on activation and onboarding data.
- Ship small and fast rather than waiting for big redesigns.
- Spec or build your own experiments using tagging, events, and basic front-end changes without waiting on engineering.
- Call results like the data says, even when contradicting team beliefs.
Requirements
- Think in conversion rates, cohorts, and statistical significance, not gut feel.
- Experience running A/B tests on a live marketing site.
- Experience shipping changes to a PLG onboarding flow based on funnel data.
- Experience managing real paid spend; know your CAC and payback period.
- Comfortable with tagging, events, and basic front-end changes to spec or build experiments.
- Ability to ship small and fast.
Nice-to-Haves
- Background that allows independent experimentation without heavy engineering dependency.
Compensation & Benefits
- Competitive salary
- Generous equity
- Visa sponsorships
- 401K plans
- Daily lunch & office snacks
- Dinner at the office
- Unlimited vacation
- Caltrain pass reimbursement
Skills
A/B Testing, Google Ads, Conversion Rate Optimization, Funnel Analysis, Cohort Analysis, Statistical Significance, Plg Onboarding, Cac Calculation, Payback Period Analysis, Web Tagging, Event Instrumentation, Basic Front-End Development
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