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ParallelParallelPalo Alto, CA

Growth

Own growth experimentation as the first dedicated growth hire. Run A/B tests on the marketing site, optimize PLG signup-to-activation flows, manage paid channels like Google Ads, and drive decisions with data on conversion rates, cohorts, and statistical significance.

Salary not listed
On-siteGrowth Marketing

About the role

Responsibilities

  • Own growth at Parallel as the first dedicated growth hire, running a separate motion adjacent to marketing.
  • Run experimentation across the funnel: A/B testing the marketing website, optimizing the signup-to-activation flow, and managing paid channels like Google Ads.
  • Decide what gets tested, in what order, and why.
  • Instrument what isn't tracked, read results honestly, and kill what doesn't move the numbers.
  • Work closely with marketing on site tests, design on brand and UX guardrails, and product on activation and onboarding data.
  • Ship small and fast rather than waiting for big redesigns.
  • Spec or build your own experiments using tagging, events, and basic front-end changes without waiting on engineering.
  • Call results like the data says, even when contradicting team beliefs.

Requirements

  • Think in conversion rates, cohorts, and statistical significance, not gut feel.
  • Experience running A/B tests on a live marketing site.
  • Experience shipping changes to a PLG onboarding flow based on funnel data.
  • Experience managing real paid spend; know your CAC and payback period.
  • Comfortable with tagging, events, and basic front-end changes to spec or build experiments.
  • Ability to ship small and fast.

Nice-to-Haves

  • Background that allows independent experimentation without heavy engineering dependency.

Compensation & Benefits

  • Competitive salary
  • Generous equity
  • Visa sponsorships
  • 401K plans
  • Daily lunch & office snacks
  • Dinner at the office
  • Unlimited vacation
  • Caltrain pass reimbursement

Skills

A/B TestingGoogle Adsconversion rate optimizationfunnel analysiscohort analysisstatistical significanceplg onboardingcac calculationpayback period analysisweb taggingevent instrumentationbasic front-end development
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