B2B Marketing Lead
Leads B2B marketing from zero, bridging PLG to enterprise revenue by owning web experiences, content strategy, case studies, demand gen, and ABM. Requires PLG-to-enterprise experience, data fluency, AI-native workflows, and full-stack content/optimization skills.
About the job
Responsibilities
Own the B2B web experience and conversion infrastructure
- Revamp B2B landing pages & site architecture, including use case pages segmented by team, company size, and industry.
- Build ROI calculator and value proof tools grounded in customer data.
- Optimize conversion paths end-to-end with continuous experiments on copy, layout, social proof, and CTAs.
Drive the case study and proof engine
- Build repeatable case study pipeline: identify high-signal stories, capture problem/workflow/outcome, drive recruitment to approval.
- Create segment-specific proof assets (case studies, quote cards, data points, competitive hooks) for ICPs like startup CTOs, legal ops directors.
Own B2B content strategy and thought leadership
- Develop editorial calendar mapped to buyer journey (awareness, consideration, decision).
- Build content for AI-native search, SEO, LLM citations.
- Create sales enablement content: battle cards, competitive one-pagers, objection guides, pitch decks.
B2B paid and ABM support
- Own creative, audience strategy for LinkedIn ads and paid channels.
- Build marketing motions on PLG signals: custom pages, gifting, events for high-value accounts.
- Set up multi-touch attribution to prove ROI on pipeline and revenue.
Leverage the PQA engine
- Use product usage signals with AE team to prioritize accounts.
- Automate insights from Gong, support, product data.
- Create feedback loops to product and sales.
Requirements
- Experience building B2B marketing function in PLG company transitioning to sales-assisted/enterprise.
- Translate customer insights (qualitative/quantitative) to marketing strategy.
- Full-stack B2B content and conversion: write copy, build infrastructure (Figma/Canva, A/B testing).
- Data fluency with BI tools (e.g., Hex) for dashboards and decisions.
- AI-native operations: use AI for workflows, prompting, pipelines.
- Speed and independence in startup environment.
Skills
Product-Led Growth, Demand Generation, Content Strategy, A/B Testing, BI Tools, Hex, Figma, Canva, Linkedin Ads, Multi-Touch Attribution, AI Tools, SEO, ABM, Roi Calculators, Sales Enablement, Gong
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