Senior Developer Content Lead
Leads developer education and content strategy by creating video courses, tutorials, blog posts, demos, and conference talks to drive developer acquisition and product adoption. Requires 4+ years in dev education/advocacy, AI-assisted coding expertise, and strong public speaking skills.
About the job
Responsibilities
- Own the Learn hub strategy: design learning paths, courseware, and onboarding experiences for developers and content operators that reduce time-to-value.
- Drive developer acquisition through content: create video courses, tutorials, demos, blog posts, and technical articles that show how Sanity solves real problems.
- Teach dual audiences: help developers build powerful content solutions and content operators understand the workflows they enable.
- Deliver public speaking and workshops: represent Sanity at conferences, webinars, and hands-on training sessions (virtual and in-person).
- Integrate Learn into marketing programs: package educational content for campaigns, product pages, and external distribution to expand reach.
- Measure and iterate: track content performance across all channels (course completions, blog engagement, video views, sign-up attribution) and use data to optimize what you create.
Expect 10-20% travel for conferences, meetings, workshops, and events.
Requirements
- 4+ years in developer education, technical training, or developer advocacy at a developer tools or SaaS company.
- Actively use AI coding tools daily, understand AI infrastructure and how to build AI-powered features, can teach agentic workflows and modern AI-assisted development.
- Technical credibility: code real examples (JavaScript/TypeScript, React, Next.js, other upcoming languages) using modern AI-assisted workflows.
- Learning design mindset and data-driven optimizer: understand how developers learn, structure content for retention, and constantly improve based on metrics.
- Exceptional on-camera presence and natural storyteller: engaging on video.
- Strong public speaking skills: comfortable on stage at conferences, webinars, and hands-on workshops.
- Proven learning development expertise: built comprehensive courses and learning programs that developers actually complete.
- Dual audience fluency: explain technical concepts to developers and translate business value for non-technical content teams.
Nice-to-haves
- Video production skills and a portfolio of educational content you've created (editing, scripting, visual storytelling).
- Experience growing or scaling YouTube channels.
- Experience teaching both technical audiences (developers) and non-technical audiences (content operators, editors, marketers).
- Clear understanding of the shift from traditional development to AI-assisted development, with hands-on experience building with AI coding tools.
- Workshop facilitation experience beyond just conference speaking (run hands-on training and refined material based on live feedback).
- Background with headless CMS, content platforms, or content operations tools.
- Track record of improving activation metrics or time-to-value through education program.
Skills
JavaScript, TypeScript, React, Next.js, Ai Coding Tools, Headless Cms
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