Senior Developer Content Lead

Responsibilities

• Own the Learn hub strategy: design learning paths, courseware, and onboarding experiences for developers and content operators that reduce time-to-value.
• Drive developer acquisition through content: create video courses, tutorials, demos, blog posts, and technical articles that show how Sanity solves real problems.
• Teach dual audiences: help developers build powerful content solutions and content operators understand the workflows they enable.
• Deliver public speaking and workshops: represent Sanity at conferences, webinars, and hands-on training sessions (virtual and in-person).
• Integrate Learn into marketing programs: package educational content for campaigns, product pages, and external distribution to expand reach.
• Measure and iterate: track content performance across all channels (course completions, blog engagement, video views, sign-up attribution) and use data to optimize what you create.

Expect 10-20% travel for conferences, meetings, workshops, and events.

Requirements

• 4+ years in developer education, technical training, or developer advocacy at a developer tools or SaaS company.
• Actively use AI coding tools daily, understand AI infrastructure and how to build AI-powered features, can teach agentic workflows and modern AI-assisted development.
• Technical credibility: code real examples (JavaScript/TypeScript, React, Next.js, other upcoming languages) using modern AI-assisted workflows.
• Learning design mindset and data-driven optimizer: understand how developers learn, structure content for retention, and constantly improve based on metrics.
• Exceptional on-camera presence and natural storyteller: engaging on video.
• Strong public speaking skills: comfortable on stage at conferences, webinars, and hands-on workshops.
• Proven learning development expertise: built comprehensive courses and learning programs that developers actually complete.
• Dual audience fluency: explain technical concepts to developers and translate business value for non-technical content teams.

Nice-to-haves

• Video production skills and a portfolio of educational content you've created (editing, scripting, visual storytelling).
• Experience growing or scaling YouTube channels.
• Experience teaching both technical audiences (developers) and non-technical audiences (content operators, editors, marketers).
• Clear understanding of the shift from traditional development to AI-assisted development, with hands-on experience building with AI coding tools.
• Workshop facilitation experience beyond just conference speaking (run hands-on training and refined material based on live feedback).
• Background with headless CMS, content platforms, or content operations tools.
• Track record of improving activation metrics or time-to-value through education program.