Senior Demand Generation Manager

Responsibilities

Funnel & Analytics

• Build and maintain demand dashboards and multi-touch attribution models in partnership with Marketing Ops and RevOps.
• Diagnose conversion friction and routing/SLA issues across the funnel — from visit to MQL to SQL to Closed-Won.
• Run weekly metric-based pipeline review meetings with Marketing and Sales leadership, driving data-based decisions on channel investment and program prioritization.

Paid Advertising

• Own paid search (Google Ads) and paid social (LinkedIn, Meta) strategy and execution — including keyword strategy, audience targeting, creative direction, and bid management.
• Manage lead gen, retargeting, and conversion campaigns aligned to CAC and ROAS targets.
• Partner with PMM and Design on creative planning and messaging strategy for each campaign type.

CRO & Experimentation

• Design and run A/B tests on high-traffic web pages — pricing, feature pages, compliance content, and trial/demo CTAs.
• Own the experimentation backlog: prioritize hypotheses, instrument tests, report results, and ship winners.
• Drive measurable improvement in visit-to-lead and lead-to-SQL conversion rates.

ABM & Intent Integration

• Translate G2, ZoomInfo, and in-product intent signals into personalized ABM web journeys and ad programs targeting high-fit accounts.
• Build coordinated plays with BDR and Sales to convert intent-qualified accounts into trials, demos, and pipeline.
• Measure and report on ABM program impact on competitive win rates and pipeline velocity.

Sales Partnership

• Work directly with Sales leadership to build outreach sequences and marketing programs that support the full-funnel motion from outbound to close.
• Create tight feedback loops with BDRs and AEs on lead quality, messaging resonance, and pipeline friction.
• Participate in pipeline reviews and hold yourself accountable to downstream metrics — not just MQL volume.

Requirements

• Hands-on operator with experience running programs directly in platforms and data.
• Hypothesis-led and fast to ship: form clear thesis before tests/programs and move quickly from idea to live.
• Analytically rigorous: comfortable building dashboards, diagnosing funnel problems, and presenting data-backed recommendations. Native with attribution, CAC, ROAS, and conversion rates.
• Deep hands-on technical experience in SEM and Paid Social (campaign structure, bids, briefs, optimization toward pipeline metrics).
• Experience designing/running A/B tests that produced measurable conversion wins and operationalizing intent signals into ABM programs.
• Strong cross-functional partner with RevOps, PMM, Design, and Sales; proactively surfaces information.
• 5+ years in B2B SaaS demand marketing with full-funnel ownership and accountability to pipeline/revenue metrics.
• Comfortable using AI to build agents, automate tasks, and deploy dashboards.
• Exceptional writer and communicator.
• Highly organized, autonomous self-starter comfortable in fast-moving environments.
• Capable of conducting product demos and answering questions to drive client evaluation.
• Passionate about workplace or commercial real estate industry; excited about new logo prospecting, self-sourcing deals, and consultative sales conversations centered on business value.

Nice-to-Haves

• Experience in workplace or commercial real estate industry.
• Enthusiasm for learning and growing at Envoy.