Product Marketing Lead

Responsibilities

• Own product positioning and messaging for provider-facing products and capabilities, translating complex workflows and operational improvements into clear user value.
• Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption.
• Develop and run our product communications calendar, including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns.
• Create practice- and organization-level communications that demonstrate how Forus is reducing work, improving medication access, and supporting better patient outcomes.
• Partner with Product and Customer Success to identify underused capabilities, understand barriers to adoption, and build campaigns that drive deeper and broader usage.
• Develop a deep understanding of how different provider roles, specialties, and organizations experience Forus, and bring those insights into product positioning, roadmap discussions, and customer engagement.
• Measure product awareness, adoption, and engagement, using product data and customer feedback to understand what is resonating and continually improve our approach.

Requirements

• 5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role.
• Track record of positioning and launching products, then continuing to drive understanding, adoption, and value realization after launch.
• Exceptional writing and storytelling skills, with the ability to turn complex products and workflows into simple, compelling language.
• Strong customer instincts and the ability to understand how different users and organizations perceive and realize value.
• Analytical judgment and comfort using product data, segmentation, experimentation, and customer feedback to guide decisions.
• Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals.
• High NPS with your former teammates.

Nice-to-Haves

• Experience in healthcare, biopharma, or provider-facing products.
• Background that includes underrepresented perspectives.

Compensation and Benefits

• Salary range: $200,000 - $250,000 (base; total compensation includes meaningful equity).
• Fully covered medical, vision, and dental insurance.
• Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
• Unlimited PTO and 16 weeks of parental leave.
• 401K plan, FSA, commuter benefits, and DashPass.
• Daily lunch and dinner at the office after 7pm.