Product Marketing Lead
Lead product marketing for Forus' AI-powered healthcare platform, owning provider-facing positioning, end-to-end launches, communications calendar, and adoption campaigns to drive usage among doctors and practices. Requires 5-10 years in product marketing or related roles with strong writing, customer instincts, and analytical skills.
About the job
Responsibilities
- Own product positioning and messaging for provider-facing products and capabilities, translating complex workflows and operational improvements into clear user value.
- Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption.
- Develop and run our product communications calendar, including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns.
- Create practice- and organization-level communications that demonstrate how Forus is reducing work, improving medication access, and supporting better patient outcomes.
- Partner with Product and Customer Success to identify underused capabilities, understand barriers to adoption, and build campaigns that drive deeper and broader usage.
- Develop a deep understanding of how different provider roles, specialties, and organizations experience Forus, and bring those insights into product positioning, roadmap discussions, and customer engagement.
- Measure product awareness, adoption, and engagement, using product data and customer feedback to understand what is resonating and continually improve our approach.
Requirements
- 5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role.
- Track record of positioning and launching products, then continuing to drive understanding, adoption, and value realization after launch.
- Exceptional writing and storytelling skills, with the ability to turn complex products and workflows into simple, compelling language.
- Strong customer instincts and the ability to understand how different users and organizations perceive and realize value.
- Analytical judgment and comfort using product data, segmentation, experimentation, and customer feedback to guide decisions.
- Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals.
- High NPS with your former teammates.
Nice-to-Haves
- Experience in healthcare, biopharma, or provider-facing products.
- Background that includes underrepresented perspectives.
Compensation and Benefits
- Salary range: $200,000 - $250,000 (base; total compensation includes meaningful equity).
- Fully covered medical, vision, and dental insurance.
- Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
- Unlimited PTO and 16 weeks of parental leave.
- 401K plan, FSA, commuter benefits, and DashPass.
- Daily lunch and dinner at the office after 7pm.
Skills
Product Marketing, Product Positioning, Product Launches, Customer Education, Messaging, Storytelling, Product Analytics, Customer Feedback, Segmentation, Experimentation
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