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FormanceFormanceNew York, NY

Business Development Representative

BDR responsible for outbound prospecting and qualifying leads for technical buyers in fintech/crypto using AI-powered tools like Clay and Lemlist. Requires 2+ years BDR experience, comfort with high-volume outbound, and interest in technical sales.

115k – 115k/yr
Hybrid2+ YOESales Development

About the role

Responsibilities

  • Build and run outbound sequences targeting technical buyers (CTOs, VPs of Engineering, Heads of Payments) at fintechs, crypto platforms, and financial institutions, using Clay for GTM orchestration and Lemlist for sales engagement.
  • Qualify inbound leads, including those surfaced by AI-driven sourcing agents, and identify high-potential targets in the US fintech and crypto ecosystem.
  • Work closely with Account Executives and GTM team to hand off well-qualified opportunities.
  • Bring market signal back to founders to inform positioning of Formance.
  • Navigate technical buyer conversations confidently to earn second meetings.
  • Help refine how AI tools fit into outbound processes and provide input on tools and workflows.

Requirements

  • 2+ years in a BDR/SDR role in B2B tech sales, ideally with exposure to fintech, payments, or infrastructure/technical products.
  • Comfort with high-volume, high-quality outbound.
  • Genuine interest in using AI tools to sharpen prospecting and research.
  • Coachable and curious, with desire to learn the technical side of what Formance sells.

Nice-to-Haves

  • Experience selling or prospecting into technical buyers.
  • Hands-on experience with tools like Clay, Apollo, ZoomInfo, or similar GTM/enrichment platforms.
  • Track record of consistently exceeding activity and pipeline targets.

Compensation

  • $115K OTE (uncapped variable)
  • Equity
  • 401(k)
  • Unlimited PTO
  • Health insurance
  • Annual team offsite in Europe

Skills

Outbound SalesbdrsdrFintechClaylemlistApolloZoomInfogtm toolsai prospecting

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