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BasisBasisNew York, NY

Business Development Representative

Founding BDR building outbound motion from scratch for an applied-ML startup. Partner with Director of BD and AEs to research accounts, craft messaging, book meetings with finance leaders, and create a repeatable playbook.

110k – 130k/yr
On-siteEntry levelSales Development

About the role

What you'll be doing

  • Build the outbound playbook from scratch: Test different channels, messages, and approaches until you find what works, then systematize it for the team that comes after you.
  • Find the messaging that lands: Figure out how to talk about Basis in a way that makes in-house accounting and finance teams want to take a meeting. Write, test, learn, rewrite.
  • Research and prioritize the right accounts: Determine which companies we should be talking to, in what order, and why. Build the targeting logic, not just the list.
  • Get meetings with the right people: Convert your outreach into conversations with controllers, CFOs, and finance leaders — and calibrate your approach until you're booking them consistently.
  • Feed intel back into the business: Document objections, competitors, pain points and share insights that shape how we position, sell, and build.
  • Set up the infrastructure: Own the tools, the tracking, and the reporting that lets us understand what's working.

What you'll bring

  • High agency: You figure out what needs to happen, do it, and when it doesn't work, you try something else — without being given a playbook.
  • First principles thinker: You ask why something should work, build from there, and arrive at approaches that are actually suited to Basis and our customers.
  • Coachable: You know how to think for yourself but don't reinvent the wheel. When someone with more context points you in a direction, you take it seriously and build on it.
  • Creative: You find angles other people miss. You write things people actually want to read.
  • Natural leader: You're the first person in this role — and won't be the last. How you work and the standards you set become the template for everyone who comes after you.
  • Strong communicator: You write clearly and concisely. You can hold a conversation, handle pushback, and get to the point.
  • All-in: This is not a 9-5; we have a massive opportunity ahead of us and are looking to further accelerate our velocity.

What we’d love to see

  • 0–2 years in sales, business development, recruiting, or a role with heavy outbound communication
  • Experience in high pace environments such as high growth startups, investment banking, private equity, university-level athletics, or door-to-door sales
  • High levels of adoption of AI in your day-to-day
  • Experience with outbound tools (Apollo, Outreach, Salesloft, HubSpot, or similar)

Benefits

  • Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
  • Time off: Unlimited PTO + 12 paid company holidays.
  • In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
  • Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
  • Team Culture: Monthly office activities and frequent optional team happy hours.

Skills

ApolloOutreachSalesloftHubSpotAi AdoptionOutbound CommunicationAccount ResearchMessaging DevelopmentMeeting BookingSales Playbook Creation
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