Technical Head of Brand

What You'll Do

• Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations
• Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
• Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view
• Run competitive analysis and translate it into messaging that differentiates us clearly — without marketing-speak
• Partner directly with founders and product to align brand with roadmap and GTM priorities
• Shape the content calendar and own the cadence of what goes out across every channel
• Think about discoverability beyond SEO — including how LLMs surface and recommend tools like ours

What We're Looking For

• Someone who understands how developers think. Not just what they do — but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts.
• A writer first. The best brand work here will be in words — short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging.
• Proven organic growth. You've moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies — and yours holds up.
• Comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building.
• Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products — and you know how to write for that world.

Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social.

Benefits & Perks

Available to all employees:

• Salary: $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure
• Equity: Up to 0.1%
• Generous PTO — 15 days mandatory, anything after 24 days, just ask
• Parental leave — 12 weeks fully paid
• Wellness stipend — $100/month
• Learning & Development — up to $1,000/year
• Team offsites
• Sabbatical — 3 paid months off after 4 years

Available to US-based full-time employees:

• Full medical, dental, vision coverage
• Life & Disability insurance
• 401(k)
• Pre-tax benefits
• Pet insurance