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Head of Brand and Content

Builds Fluidstack's brand, voice, and community presence from scratch through technical content, ghostwriting for executives, social media, events, and media relationships targeting AI infrastructure audiences. Requires top-tier writing, 6+ years experience, and deep AI compute fluency.

200k – 400kNew York, NYSan Francisco, CAAustin, TXBrand DesignOnsite6+ YOE

About the role

Responsibilities

  • Own the Fluidstack brand narrative end-to-end: messaging architecture, positioning, tone, and how we talk about the company across every surface.
  • Build and run a content engine that produces technical writing, long-form analysis, customer stories, and product deep-dives that are actually worth reading. Write, edit, commission, and publish on a consistent cadence.
  • Ghost-write for Fluidstack founders and executives: op-eds, X and LinkedIn threads, conference keynotes, investor communications, and in-person remarks.
  • Own Fluidstack's social presence across X, LinkedIn, and wherever the relevant technical audience actually spends time. Build an editorial calendar, write posts, and grow an audience measured in influence, not just impressions.
  • Plan and execute Fluidstack's presence at the conferences and events that matter: Supercomputing, GTC, Hot Chips, and AI infrastructure gatherings. This includes field marketing, hosted dinners, side events, and anything that puts the right people in a room together.
  • Maintain strong relationships with technical media, independent researchers, and infrastructure voices who shape opinions in this space.
  • Partner with Sales, Product, and Engineering to translate what we are building into narratives and content that resonate with technical buyers and decision-makers.
  • Track what is working. Use coverage, reach, and engagement data to sharpen strategy and cut what is not driving impact.

Basic Qualifications

  • Top 1% writing ability. You write with clarity, precision, and voice. You can write a 2,000-word technical explainer and a three-sentence X post with the same level of care, and both are good.
  • Proven track record of building a technical brand or community presence from the ground up.
  • Deep fluency in the AI infrastructure, compute, or developer tooling space. You understand what a GPU cluster is, why InfiniBand matters, what SLURM does, and what keeps ML engineers up at night.
  • Experience ghostwriting for executives or founders in a technical or enterprise context.
  • Experience planning and executing events or field marketing programs in a technical community.
  • At least 6 years of relevant experience in brand, content, developer marketing, developer relations, or technical marketing at a company where the product is genuinely complex.

Preferred Qualifications

  • Experience at an AI infrastructure company, neocloud, GPU OEM, or developer-focused infrastructure platform (CoreWeave, Lambda, Together AI, Cloudflare, HashiCorp, Oxide, Tailscale, or similar).
  • An existing audience or reputation in the AI/ML or compute infrastructure community.
  • Experience running a developer relations or developer community program in addition to brand and content responsibilities.
  • A portfolio that includes at least one piece of technical writing you are genuinely proud of.
  • Experience building and managing a small team or network of freelancers to scale content production without losing quality.

Salary and Benefits

The base salary range for this position is $200,000 - $400,000 per year, depending on experience, skills, qualifications, and location. Total compensation may also include equity in the form of stock options. Additional benefits include retirement or pension plan in line with local norms, health, dental, and vision insurance, and a generous PTO policy in line with local norms.

Skills

Technical WritingGhostwritingContent StrategySocial Media (X, Linkedin)Event PlanningBrand NarrativeMessaging ArchitectureAi Infrastructure KnowledgeGpu ClustersInfiniBandSlurm

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