VP of Brand Marketing
Lead brand strategy and upper-funnel growth for a youth sports tech platform. Own positioning, voice, creative systems, and social-first content while managing Integrated Marketing, Social, Content, and Creative teams.
What You'll Do
- Own and evolve GameChanger's brand strategy, including positioning, voice, narrative, and creative systems that scale across channels and teams.
- Lead upper-funnel brand growth, driving awareness, consideration, and brand-led traffic through compelling storytelling and creative excellence.
- Build GameChanger into a social-first publisher, creating always-on content that grows followers, impressions, engagement, and share of voice.
- Oversee influencer and creator marketing, developing authentic partnerships that extend reach and cultural relevance while activating our users as advocates.
- Lead Integrated Marketing, Social, Content, and Creative teams, ensuring high-quality, on-brand execution and strong cross-functional alignment.
- Drive measurable acceleration in social audience growth, engagement, and share of voice as primary leading indicators of brand momentum.
- Own integrated planning and the marketing calendar, aligning launches, campaigns, and content across the business.
Who You Are
- 15+ years of experience in brand marketing, including foundational training in a CPG or similarly brand-led organization, combined with experience operating in a high-growth, resource-constrained environment.
- Demonstrated experience building brands organically through social, creators, and community — with deep platform fluency (algorithms, content mechanics, and influencer ecosystems) and measurable audience growth.
- Deep experience building consumer-facing brands at scale.
- Experience defining and scaling brand voice, creative systems, and storytelling frameworks across teams and channels.
- Experience leading Creative Services, Social Media, Influencer, and Integrated Marketing teams.
- Comfortable operating with a publisher mindset, working at the speed of culture and modern platforms.
- Experience managing senior leaders and versatile teams.
- Passion for youth sports and the communities that surround them.
Perks & Benefits
- Work from our well-furnished, modern office in Manhattan, NY.
- Unlimited vacation policy.
- Paid volunteer opportunities.
- Technology stipend - $4,000 every 2 years after your start.
- WFH stipend - $500 annually.
- Monthly physical, mental, wellness & learning stipend offered through Holisticly.
- Monthly lifestyle stipend offered through Fringe.
- Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
- Retirement savings - Traditional and Roth 401K plans through Vanguard, with an immediate company match.
- Life insurance - basic life, supplemental life, and dependent life.
- Disability leave - short-term disability and long-term disability.
- Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
- Family building benefits offered through Progyny.
- DICK'S Sporting Goods and their family of brands teammate discount.
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