Strategic Marketing Lead, Accounting Firms
Senior B2B marketer responsible for building and executing go-to-market strategy, pipeline generation, and messaging for Meridian, an AI operating system targeting mid-market accounting firms.
Staff Product Marketing Manager, Public Sector
Leads go-to-market strategy, messaging, content creation, and sales enablement for Okta's Public Sector solutions targeting federal, state, local governments, and education. Requires 8+ years product marketing experience in SaaS/cybersecurity and deep Public Sector expertise.
147k – 202kWashington, DCProduct MarketingHybrid8+ YOE
About the role
Job Duties and Responsibilities
- Go-to-Market Strategy: Own and drive the go-to-market strategy for Okta's solutions in the Public Sector.
- Messaging and Positioning: Develop clear, compelling, and differentiated messaging and positioning for the Public Sector audience.
- Content Creation: Create a variety of content, including presentations, datasheets, whitepapers, blog posts, and website copy, to support demand generation and sales enablement.
- Sales Enablement: Develop and deliver training and tools to enable our sales team to effectively sell to the Public Sector.
- Market Intelligence: Be the expert on the Public Sector market, including customer needs, market trends, and competitive landscape.
- Cross-Functional Leadership: Partner closely with Product Management, Sales, and the broader Marketing team to ensure alignment and success.
- Evangelism: Act as a spokesperson for Okta in the Public Sector, including at industry events and with press and analysts.
Required Skills & Qualifications
- 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity.
- Deep understanding of the Public Sector market, including procurement processes, compliance requirements (e.g., FedRAMP, DoD), and key government initiatives.
- Proven track record of developing and executing successful go-to-market strategies.
- Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into clear and compelling narratives.
- Strong leadership and interpersonal skills, with the ability to influence and work effectively across teams.
- Excellent writing and presentation skills.
- Experience in a similar PMM role, with a proven ability to lead large, cross-functional projects.
- Bachelor's degree in marketing, business, or a related field; MBA is a plus.
Annual base salary range: $147,000—$202,000 USD (for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington). In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave.
Skills
Product MarketingGo-to-Market StrategySaaSCybersecurityFedRAMPDod ComplianceSales EnablementContent CreationMessagingPositioningPublic Sector MarketingCross-Functional Leadership
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