Strategic Marketing Lead, Accounting Firms
Senior marketing IC responsible for building and executing GTM strategy, demand gen, and pipeline for mid-market accounting firms adopting Meridian, Pilot's AI operating system. Owns messaging, account prioritization, and conversion metrics.
What You'll Own
Segment strategy and execution. You'll define how Pilot wins mid-market accounting firms and you'll be the one running the plays. Strategy is the half that points the work. The other half is in your hands.
Pipeline. You're accountable for what your segment produces. In close partnership with sales, you'll align on account prioritization and build programs that move the right prospects from first impression to signed contract.
Messaging. You'll shape how Pilot speaks to mid-market accounting firms, externally and in the materials our sales team uses every day.
What Success Looks Like in Year 1
- A clear, defensible go-to-market strategy for Meridian, with repeatable demand and partner programs in market
- Meridian moving from launch awareness to sustained pipeline, with growing and measurable contribution to the segment number
- Positioning that holds up under scrutiny from skeptical firm owners, internal sales, and competitive pressure
- Working relationships with the Franchise IC and the Partner Marketing & Events Lead that are either operating well as collaboration or have moved into a reporting structure based on real coaching fit
- Direction set for year 2, including team shape
About You
- 10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments
- Strong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metrics
- You should be able to hold a strategic narrative as your own and shape how a category gets understood
- Experience partnering closely with sales leadership on account prioritization and pipeline goals
- AI-fluent in your own workflow. You're already using LLMs and AI tools to compress research, draft, iterate, and run plays at scale
- Comfortable operating as a senior IC. You build, you run, you write, you don't hand off the interesting work to a team
- Open to managing one or two senior ICs if the coaching fit develops. Equally comfortable staying purely IC if it doesn't
- Writes and communicates clearly
Compensation & Benefits
- Base pay range: $159,000 - $250,000 in San Francisco, CA
- Full-time regular positions eligible for equity, 401(k), health benefits
- Flexible vacation/time-off policy
- All federal holidays observed
- Competitive benefits package including additional wellness benefits
- Parental leave – 100% pay for 12 weeks
- 401(k) plan
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