Strategic Marketing Lead, Accounting Firms

What You'll Own

• Segment strategy and execution for mid-market accounting firms adopting Meridian
• Pipeline generation and accountability in close partnership with sales on account prioritization
• Messaging and positioning for how Pilot speaks to mid-market accounting firms

What Success Looks Like in Year 1

• A clear, defensible go-to-market strategy for Meridian, with repeatable demand and partner programs in market
• Meridian moving from launch awareness to sustained pipeline, with growing and measurable contribution to the segment number
• Positioning that holds up under scrutiny from skeptical firm owners, internal sales, and competitive pressure
• Working relationships with the Franchise IC and the Partner Marketing & Events Lead that are either operating well as collaboration or have moved into a reporting structure based on real coaching fit
• Direction set for year 2, including team shape

About You

• 10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments
• Strong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metrics
• Ability to hold a strategic narrative and shape how a category gets understood
• Experience partnering closely with sales leadership on account prioritization and pipeline goals
• AI-fluent in your own workflow; using LLMs and AI tools to compress research, draft, iterate, and run plays at scale
• Comfortable operating as a senior IC who builds, runs, and writes without handing off interesting work
• Open to managing one or two senior ICs if the coaching fit develops
• Writes and communicates clearly

Compensation & Benefits

• Base pay range: $135,000 - $210,000 in Austin, TX
• Equity, 401(k), health benefits
• Flexible vacation/time-off policy
• All federal holidays observed
• Parental leave – 100% pay for 12 weeks
• Competitive benefits package including additional wellness benefits