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Pilot.com

Strategic Marketing Lead, Accounting Firms

Senior B2B marketer responsible for building and running GTM strategy, pipeline, and messaging for mid-market accounting firms adopting Meridian, Pilot's AI operating system. Hands-on IC role with 10+ years experience required.

127k – 200kNashville, TNProduct MarketingHybrid10+ YOE
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About the role

What You'll Own

  • Segment strategy and execution for mid-market accounting firms adopting Meridian
  • Pipeline generation and accountability in close partnership with sales on account prioritization
  • Messaging development for how Pilot speaks to mid-market accounting firms externally and in sales materials

What Success Looks Like in Year 1

  • A clear, defensible go-to-market strategy for Meridian, with repeatable demand and partner programs in market
  • Meridian moving from launch awareness to sustained pipeline, with growing and measurable contribution to the segment number
  • Positioning that holds up under scrutiny from skeptical firm owners, internal sales, and competitive pressure
  • Working relationships with the Franchise IC and the Partner Marketing & Events Lead that are either operating well as collaboration or have moved into a reporting structure based on real coaching fit
  • Direction set for year 2, including team shape

About You

  • 10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments
  • Strong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metrics
  • Ability to hold a strategic narrative and shape how a category gets understood
  • Experience partnering closely with sales leadership on account prioritization and pipeline goals
  • AI-fluent in workflow—using LLMs and AI tools to compress research, draft, iterate, and run plays at scale
  • Comfortable operating as a senior IC who builds, runs, and writes without handing off interesting work
  • Open to managing one or two senior ICs if the coaching fit develops, or staying purely IC
  • Writes and communicates clearly

Compensation & Benefits

  • Base pay range: $127,000 - $200,000 in Nashville, TN
  • Equity, 401(k), health benefits
  • Flexible vacation/time-off policy
  • All federal holidays observed
  • Parental leave – 100% pay for 12 weeks
  • Competitive benefits package including additional wellness benefits

Skills

B2B MarketingDemand GenerationAccount-Based MarketingPipeline ManagementStrategic MessagingSales AlignmentAI ToolsLLMsGo-to-Market StrategyConversion Metrics

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