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Sr. Lifecycle Marketing Manager

Builds and scales multi-channel lifecycle marketing programs focused on in-product messaging to drive customer activation, engagement, and retention. Requires 6-8 years experience with Braze or similar, segmentation, A/B testing, and data proficiency; hybrid in Chicago or remote in select states.

95k – 145kChicago, ILCaliforniaColorado+21 moreGrowth MarketingHybrid6+ YOE

About the role

Responsibilities

  • Build and manage multi-channel lifecycle programs with a focus on in-product messaging
  • Identify and implement segmentation and personalization opportunities
  • Execute lifecycle experiences across onboarding, engagement, retention, and reactivation programs based on product usage
  • Partner with Product and Data teams to ensure required segmentation and personalization data triggers are available
  • Run A/B tests and experiments to improve lifecycle performance
  • Monitor campaign performance and surface insights and recommendations
  • Continuously improve messaging, timing, segmentation, and channel mix
  • Work closely with Product Marketing to translate messaging and positioning into lifecycle programs
  • Support product launches by driving awareness and adoption through coordinated lifecycle experiences
  • Ensure high-quality execution through strong QA and documentation
  • Drive process improvements as the lifecycle function scales

Requirements

  • 6–8 years of experience in lifecycle, CRM, or growth marketing
  • Hands-on experience executing campaigns in Braze or comparable platforms
  • Strong understanding of segmentation, triggers, and customer journeys
  • Proficiency working with data, metrics, and experimentation
  • Excellent attention to detail and execution quality

Nice-to-haves

  • Background in fintech, big tech, or high-growth B2C companies

Compensation

  • Salary range: $95,000 - $145,000 USD
  • Annual target bonus: 10% (50% individual performance, 50% company/team performance)
  • 401K with 3.5% company match
  • 23 days PTO + 7 paid holidays
  • Health, vision, dental coverage; life and disability insurance
  • Paid parental bonding leave

Skills

BrazeSegmentationPersonalizationA/B TestingCustomer JourneysCRMGrowth MarketingIn-Product MessagingData AnalysisMetricsExperimentation

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