Senior Lifecycle Marketing Manager, New Ventures

Role Description

Your North Star: Drive the zero-to-one launch of Pomelo's newest women's health offering by building a best-in-class lifecycle and retention program that inspires deep patient trust and long-term engagement.

Key responsibilities:

• Own day-to-day execution of all lifecycle channels and the overarching retention marketing strategy for our newest venture
• Build the 0-to-1 testing engine for retention, creating and optimizing automated messaging journeys to ensure new patients stay engaged with our expanding health offerings
• Collaborate with Clinical and Operations teams to identify friction points and develop initiatives that increase Lifetime Value (LTV), quality of care, and patient satisfaction
• Partner closely with the Head of Growth to ensure a seamless full-funnel experience, bridging the gap between new patient acquisition and long-term adherence
• Synthesize data and qualitative insights from our new patient cohorts to drive fast, efficient learning and optimize the end-to-end funnel
• Collaborate with Clinical teams to ensure all lifecycle communications reflect our evidence-based care model and build trust in these sensitive new categories

Who you are

• 2-5 years of experience in DTC lifecycle marketing, ideally with experience in a 0-to-1 growth environment where you’ve had to build and scale channels from scratch
• ‘Hands-on-keyboard’ expert who has owned and operated email and SMS channels at a sizable business (e.g., ~6-figure revenue) with a heavy emphasis on retention and subscription
• A builder who thrives in ambiguity, moving quickly from idea to test while balancing brand building with short-term performance needs
• Strong balance of ‘right brain’ and ‘left brain’ — you enjoy balancing creative ideation with data-driven decision making
• Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners

Bonus points

• Familiar with Braze, with experience building complex logic or multi-channel flows
• Background in women’s health or another highly regulated category