Senior Manager, New User Promotions
Leads new user acquisition strategies, owns multi-million dollar incentive budgets, and optimizes promotions for user growth in DFS/gaming. Requires 5+ years in growth marketing, strong analytics, and cross-functional collaboration.
What You’ll Do
- Own customer acquisition planning and investment, having full ownership of the new user offer and referral program, aligning with the company’s growth objectives.
- Manage the multi-million dollar monthly new user incentive budget, working closely with Finance and other leaders of investment channels to ensure full alignment.
- Own reporting and performance tracking across core new user KPIs.
- Develop and own the new user offers test & learn strategy.
- Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
- Maintain a clear line of sight on competitor activity and acquisition best practices.
- Develop strong relationships with cross-functional teams, including but not limited to Media, Analytics, Retention, Finance, Commercial and Product.
- Cultivate and maintain a performance-driven test & learn mindset, constantly demonstrably iterating and improving our approach.
- Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
- 5+ years of experience in customer acquisition or growth marketing, ideally with hands-on experience managing the new user offer and/or referral program.
- Demonstrable experience in managing & optimizing a large budget, balancing volume with user quality.
- Experience in owning acquisition investment performance, with a deep grasp on new user investment best practices (core KPIs, ROI metrics, efficiency measures, etc.)
- Demonstrated success in scaling user bases effectively & efficiently.
- Very strong numerical and analytical skills, plus experience with analytics tools.
- Excellent communication, collaboration, and relationship-building skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Passion for sports and a deep understanding of sports fans’ motivations and behaviors.
Typical salary range: $100,000 - $150,000 (varies by location, skills, experience, education).
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