Senior Manager, Lifecycle Marketing
120k – 150kNew York, NYOnsite5+ YOE
Summary
Own activation and retention for Bilt Rewards members by designing personalized journeys across email, push, and text in Braze. Hands-on role requiring 5+ years lifecycle marketing experience and deep Braze expertise.
About the role
Responsibilities
- Develop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams
- Create and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid
- Arbitrate content at the user level to ensure members see the most relevant content at the right time
- Stand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
- Report on campaign performance and use insights to continuously optimize lifecycle content
- Work closely with product marketers to map user journeys and identify opportunities for experimentation and growth
- Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling
- Implement rigorous campaign QA processes to ensure flawless execution
- Collaborate with engineering teams on technical implementations and eventing architecture
Requirements
- 5+ years of lifecycle marketing experience
- Strong intuition for the user and ability to balance customer experience with business needs
- Extensive experience working in Braze with strong knowledge of Liquid
- Expertise building emails with HTML and CSS
- Background working with engineering to trigger, power, and automate campaigns in Braze
- Exposure to martech platforms such as Census, Segment, FullStory, etc.
- Strong communication skills, creative problem-solving ability, and attention to detail
- Thrives in a fast-paced, startup environment with ambiguity
Nice-to-Haves
- Design and/or copywriting skills
- Experience with email deliverability
Benefits
- Competitive salary with equity and performance bonus program
- Health insurance from day one including One Medical Membership, wellness stipends, family programs
- 401k plan with a match
- Commuter FSAs
- UNLIMITED PTO
- Exclusive Employee only Bilt Points
- Team Events
Skills
BrazeLiquidHTMLCSSCensusSegmentFullStoryLifecycle MarketingEmail MarketingCampaign Automation
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